Marketing Management: Job prospects,Top Colleges and Recruiters

Anyone with good interpersonal communication skills with keen interest over the marketing strategies is most suitable to the aspiration for this type of course.
Marketing management acts as a guiding star to precisely pursue, promote, position, and price product for customers. The Marketing Management take a number of different forms so as to upbuild public interest and the desires to purchase that respective product, where these play the role who conduct an effective presentation and the promotion of the particular product. Students research analysts or related professions.  The degree programs like the business administration are designed to enrich and develop the skills and the knowledge for the understanding of the business, marketing, accounting, principles of retailing and advertising.


  •  Marketing Managers
  •  Sales Manager
  • Market Research Analyst
  • Brand Marketing Manager
  • Marketing Copywriter
  • Search Engine Marketing
  • Social Media Marketing
  • User Experience Designer
  • Charity Sector Marketing
  • Digital Marketing
  • Public Relations
  • Integrated Marketing Communications

Course Highlights:

Name of the course

Marketing Management

Course Level



2 years, full- time/ Distance Learning

Examination Type



Bachelor’s degree in any discipline

Admission Process

Entrance Exam + Group Discussion/Personal Interview

Average Course Fee

INR 10 K to 15 Lacs

Average Starting Salary

INR 2.5 to 20 Lacs

Top Recruiting Companies

HDFC, IBM, Cognizant, Accenture, TCS, Accenture, Adobe, Microsoft, ICICI, etc

Courses & Eligibility





MBA 2 years The eligibility criteria for the course over Marketing Management for pursuing a master's degree is that the candidate must hold a bachelor's degree with a minimum score in the bachelor's degree of 50%. MAT, CAT, XAT

Top Recruiters

  • Right Step Consulting
  • ABC Consultants
  • Accord India
  • Kelley Services India
  • SutraHR
  • HDFC
  • Cognizant
  • TCS
  • Accenture
  • Microsoft

Admission Process

  • For admission to the MBA Marketing Management course, candidates are needed to qualify a relevant entrance exam such as CAT (Common Admission Test), XAT (Xavier Aptitude Test), GMAT (Graduate Management Admission Test), and CMAT (Combined Management Admission Test).
  • A few institutes offering the course also conduct their own entrance examinations for candidates’ assessment. Also, some Indian universities offer admission to the course on the basis of the merit obtained by the candidates in the last qualifying exam and do not usually hold entrance tests for online education.

Courses Offered

  • Business Administration/Leadership
  • Facility Management
  • Finance Management
  • Human Resources/Corporate Training
  • International Business
  • Marketing & Advertising
  • Office Management
  • Retail Management
  • Supply Chain/Operations Management

Skills Required

  • Good Teamwork Skills
  • Communication Skills and Networking Ability
  • Adaptability
  • Strong Attention to Detail
  • Good organization and Planning Skills
  • Creativity and Writing Skills
  • Commercial Awareness
  • Numerical Skills
  • IT Skills
The Marketing executives oversee many of the positivity and aspects of a campaign throughout the entire lifespan of the product, service or the respective idea. These executives are most probably and likely to have a deal of responsibility early and are required to manage their time and their respective duties. These responsibilities can include: overseeing and developing marketing campaigns, such as the conducting programs for the research and the analysis of the data to identify and define to the respective audience presenting ideas and strategies promotional acts. Activities compiling and distributing financial and the statistical information, where the databases are updated using Customer Relationship Management(CRM system) coordinating internal marketing organization’s culture on social media.

Top Entrances

The topmost Marketing Management entrances are :

Career and Job Prospects

Job Profile Job Description Average Salary Per Annum
Market Research Analyst Responsibilities include assembling and examining market information. They devise strategies and methods for acquiring information, for example, leading internet, phone or post-office-based mail overviews direct promotion. 2.5 - 3 lakhs
Brand Manager They plan, create and coordinate advertising campaigns for a specific brand or item. They track purchaser and market experiences by investigating measurements, for example, deals volume, piece of the pie, benefit projections, evaluation and dissemination, seminars. 3.5 - 4 lakhs
Marketing Manager Marketing Managers are in charge of creating, actualizing and executing advertising campaigns, to efficiently pull in potential clients and retain existing ones. 2.8 - 3 lakhs


Q: What are the duties of a marketing manager?
A: The duties of the Marketing Manager include managing marketing for the respective company and activities. The duties also include improving the marketing strategy with the company objectives for the company.

Q: What does a marketing plan include?
A: The marketing plan must always have the situation analysis, strategy of the market, sales forecasting and the expense budget. A SWOT analysis (strengths, weakness, opportunities, and threats) is followed as per the requirements for the marketing propaganda.

Q: What is the minimum qualification for this course?
A: The minimum qualification is bachelor degree from a recognized university

Q: What are the job profiles associated with marketing management?
A: Some of the job profiles are mentioned below:

  • Brand manager
  • Marketing Analyst
  • Marketing Manager

Q: Top entrances to consider for marketing management?
A: The top entrances to consider for marketing management are mentioned below:

  • ATMA
  • CAT
  • MAT
  • XAT
  • GMAC
  • CMAT

Q: Who are the top recruiters in this field?
A: Some of the top recruiters are mentioned below:

  • TCS
  • HDFC, etc. For more details go to the Top recruiter's section 

Q: What are the skills required in this field?
A: The skills that are essentially required in this field are:

  • Good Teamwork Skills
  • Communication Skills and Networking Ability
  • Adaptability
  • Strong Attention to Detail
  • Good organization and Planning Skills
  • Creativity and Writing Skills
  • Commercial Awareness
  • Numerical Skills
  • IT Skills

Q: What are the top entrances to considers?
A: Some of the top entrances to consider as follows:

  • Xavier Labour Relations Institute (XLRI), Jamshedpur
  • Management Development Institute (MDI), Delhi
  • Tata Institute of Social Sciences, Mumbai
  • International Management Institute (IMI)-Delhi
  • Xavier Institute of Social Service, Ranchi
  • Indian Institute of Social Welfare and Business Management
  • Indian Institute of Management (IIM) Ranchi


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