Specializations
- Marketing Managers
- Sales Manager
- Market Research Analyst
- Brand Marketing Manager
- Marketing Copywriter
- Search Engine Marketing
- Social Media Marketing
- User Experience Designer
- Charity Sector Marketing
- Digital Marketing
- Public Relations
- Integrated Marketing Communications
Top Colleges
- Xavier Labour Relations Institute (XLRI), Jamshedpur
- Management Development Institute (MDI), Delhi
- Tata Institute of Social Sciences, Mumbai
- International Management Institute (IMI)-Delhi
- Xavier Institute of Social Service, Ranchi
- Indian Institute of Social Welfare and Business Management
- Indian Institute of Management (IIM) Ranchi
Course Highlights:
Name of the course |
Marketing Management |
---|---|
Course Level |
Post-graduation |
Duration |
2 years, full- time/ Distance Learning |
Examination Type |
Semester |
Eligibility |
Bachelor’s degree in any discipline |
Admission Process |
Entrance Exam + Group Discussion/Personal Interview |
Average Course Fee |
INR 10 K to 15 Lacs |
Average Starting Salary |
INR 2.5 to 20 Lacs |
Top Recruiting Companies |
HDFC, IBM, Cognizant, Accenture, TCS, Accenture, Adobe, Microsoft, ICICI, etc |
Courses & Eligibility
Course |
Duration |
Eligibility |
Entrances |
---|---|---|---|
MBA | 2 years | The eligibility criteria for the course over Marketing Management for pursuing a master's degree is that the candidate must hold a bachelor's degree with a minimum score in the bachelor's degree of 50%. | MAT, CAT, XAT |
Top Recruiters
- Right Step Consulting
- ABC Consultants
- Accord India
- Kelley Services India
- SutraHR
- HDFC
- Cognizant
- TCS
- Accenture
- Microsoft
Admission Process
- For admission to the MBA Marketing Management course, candidates are needed to qualify a relevant entrance exam such as CAT (Common Admission Test), XAT (Xavier Aptitude Test), GMAT (Graduate Management Admission Test), and CMAT (Combined Management Admission Test).
- A few institutes offering the course also conduct their own entrance examinations for candidates’ assessment. Also, some Indian universities offer admission to the course on the basis of the merit obtained by the candidates in the last qualifying exam and do not usually hold entrance tests for online education.
Courses Offered
- Business Administration/Leadership
- Facility Management
- Finance Management
- Human Resources/Corporate Training
- International Business
- Marketing & Advertising
- Office Management
- Retail Management
- Supply Chain/Operations Management
Skills Required
- Good Teamwork Skills
- Communication Skills and Networking Ability
- Adaptability
- Strong Attention to Detail
- Good organization and Planning Skills
- Creativity and Writing Skills
- Commercial Awareness
- Numerical Skills
- IT Skills
Career and Job Prospects
Job Profile | Job Description | Average Salary Per Annum |
---|---|---|
Market Research Analyst | Responsibilities include assembling and examining market information. They devise strategies and methods for acquiring information, for example, leading internet, phone or post-office-based mail overviews direct promotion. | 2.5 - 3 lakhs |
Brand Manager | They plan, create and coordinate advertising campaigns for a specific brand or item. They track purchaser and market experiences by investigating measurements, for example, deals volume, piece of the pie, benefit projections, evaluation and dissemination, seminars. | 3.5 - 4 lakhs |
Marketing Manager | Marketing Managers are in charge of creating, actualizing and executing advertising campaigns, to efficiently pull in potential clients and retain existing ones. | 2.8 - 3 lakhs |
FAQs
Q: What are the duties of a marketing manager?
A: The duties of the Marketing Manager include managing marketing for the respective company and activities. The duties also include improving the marketing strategy with the company objectives for the company.
Q: What does a marketing plan include?
A: The marketing plan must always have the situation analysis, strategy of the market, sales forecasting and the expense budget. A SWOT analysis (strengths, weakness, opportunities, and threats) is followed as per the requirements for the marketing propaganda.
Q: What is the minimum qualification for this course?
A: The minimum qualification is bachelor degree from a recognized university
Q: What are the job profiles associated with marketing management?
A: Some of the job profiles are mentioned below:
- Brand manager
- Marketing Analyst
- Marketing Manager
Q: Top entrances to consider for marketing management?
A: The top entrances to consider for marketing management are mentioned below:
- ATMA
- CAT
- MAT
- XAT
- GMAC
- CMAT
Q: Who are the top recruiters in this field?
A: Some of the top recruiters are mentioned below:
- TCS
- COGNIZANT
- ACCENTURE
- ICICI
- HDFC, etc. For more details go to the Top recruiter's section
Q: What are the skills required in this field?
A: The skills that are essentially required in this field are:
- Good Teamwork Skills
- Communication Skills and Networking Ability
- Adaptability
- Strong Attention to Detail
- Good organization and Planning Skills
- Creativity and Writing Skills
- Commercial Awareness
- Numerical Skills
- IT Skills
Q: What are the top entrances to considers?
A: Some of the top entrances to consider as follows:
- Xavier Labour Relations Institute (XLRI), Jamshedpur
- Management Development Institute (MDI), Delhi
- Tata Institute of Social Sciences, Mumbai
- International Management Institute (IMI)-Delhi
- Xavier Institute of Social Service, Ranchi
- Indian Institute of Social Welfare and Business Management
- Indian Institute of Management (IIM) Ranchi