Do you want to pursue a career in Rural Management? Check options here.

By Sudeept Singh

India, the nation of village and farmers, where most of the populations lie over the rural areas and the villages. As of the rural populations runs to be economically backward, it is the duty of the educated masses, especially of the qualified professionals in rural management to assist the villagers into the process of the development so overall.
Rural development has always been the prime focus for the government since independence, and also all of the five years plans were focused towards the special benefit of the rural community. There are some of the objectives have been achieved and of the others have failed but the effort for further development has not been ceased.
Rural Management includes for the study and the managing for the rural resources effectively, which includes the planning and executing of the rural development programmers which profits the rural life.
Many of the colleges also provide placement assistance to its students by inviting the companies to its relevant campus.
Rural Managers can also work in all of the functional areas of management, such as the human resource development, project implementation, general management, finance, marketing, purchase, in all of the segments of the rural-based enterprises.
Read also : Strategic management as a career

1. Government

Considering the example: Milk Supply, the nutritious feed for the milk animals, the health medicines of the milk animals, also to the rural logistics, the pulses, the oil seeds sourcing are all based over the rural-based.  The growth potential here is also immense.
2. Corporate Research Projects

Rural Managers can work with the rural co-operative sector, and also the agri-business enterprises, the agricultural marketing and the management of agro products, where the Indian Institute of Rural Management is the one with the government-run institution also recruit of the candidates holding the rural management degree.

The certain projects or the work over are based on topics such as :

  • Agricultural Research
  • Agricultural Education
  • Agribusiness
  • Agricultural and Rural Development
  • Biodiversity
  • Climate Change
  • Economic Development
  • Fisheries and Aquaculture
  • Food Safety
  • Irrigation and Drainage
  • Poverty
  • Rural Education
  • Rural Finance
  • Rural Livelihoods
  • Rural Policy
As a rural manager,  you can take up advisory and of the research and consultancy of the work with the private and public organizations.
Companies which recruiters of the rural managers are listed below  as :
  • Tata Teleservices
  • Amul 
  • Monsanto
  • Shriram Group
  • ICICI Bank
  • Hero Group

3. NGO

Candidates specialized in rural management for rural managers. The professionals for the field can apply to the government sector for the job of Village Development Officer (VDO). 
The rural managers can also run their relevant into the NGOs and can also work for the NGO.
The national NGOs are the Naandi Foundation, Pradhan, Care, Sewa, Baif, Seva Mandir, etc.
The dependency of the NGOs are less flexible in the carrying out of the funds and the external donations, with the traditional thinking of rural people, their poor understanding and the low level of education for comprehending new technology and efforts, lack of awareness are people related hurdles that NGOs are facing. Villages also lack infrastructure facilities like water, electricity, educational institutes, the communication facilities which leads to the slow development of the system. The rural managers here play the vital; role so tas thee skills over the can go for the economics such as the high-cost technology, underprivileged rural industries, social  and cultural differences
With the hurdles, the NGO keeps on working for the rural development of the nation, where the NGOs selectively utilize to the local talent and also to train the individuals and also to use this for the rural development.

4. Work in Banks

There are also banks such as the  NABARD, Grameen Bank, etc.


National Bank for Agricultural and Rural Development is the Bank which has been entrusted with the matters concerning the policy and the relevant planning. This also includes the operations into the field of credit for agriculture and other economic activities in the rural areas in India.  

Grameen Bank:

The Grameen Bank is the community development bank so as to hold and give the small loans such as the microcredit or Grameen credit to the poor people without asking for the money before the loan is given.
Checkout the details for Rural Management, Click here 


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