Advertising and Marketing Communication program will equip you with promotional writing, presentation and organizational skills as well as introducing the design, basic production and supplier management skills. Course in advertising, marketing communications, public relations and project co-ordination will give you a keen awareness of the breadth of your employment opportunities.
This program focuses on providing you with skills that enable you to work with advertising creative including copywriters, graphic and interactive designers, art directors and suppliers, preparing you for success in the workplace.
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How to start a career in Advertising and Marketing Communication:
| Course | Duration | Eligibility |
| Diploma in Advertising and Marketing communication | 1 year | Candidates should have passed a bachelor’s degree with a minimum 45 % marks |
| B.A. Advertising and Brand Management | 3years | Candidates must have passed 10 +2 with a minimum 50% marks |
| B.A. ( advertising, sales promotion and sales management) | 3 years | Candidates must have passed 10 +2 with a minimum 50% marks |
| B.Com. (Advertising and Brand Management) | 3 years | Candidates must have passed 10 +2 with a minimum 50% marks |
| B.Sc.(Mass Communication, Advertising and Journalism) | 3 years | Candidates must have passed 10 +2 with a minimum 50% marks |
| M.A.( Advertising and Marketing Management) | 2 years | Students should have completed a bachelor’s degree with minimum 45% marks in aggregate |
| M.A. Advertising & Public Relation | 2 years | Students should have completed a bachelor’s degree with minimum 45% marks in aggregate |
Top Colleges:
1. Indian Institute of Mass Communication, New Delhi
2. Mudra Institute of Communications (MICA), Ahmedabad
3. Narsee Monjee Institute of Management Studies Mumbai
4. Xavier's Institute Of Communication, Mumbai
5. Symbiosis Institute of Media and Communication, Pune
A career in Advertising and Marketing Communication:
Advertising offers a unique blend of opportunities as a career. The major areas of operation are mentioned in the following:
Media Planning:
Their work is to guide ad agencies to select the best outlet or medium to reach the customer they want. They plan, schedule, book and purchase space in the print media (newspaper, magazines) or outdoors (billboards, kiosks and bus panels) and time (TV & radio, internet). The media planning also involve conducting some targeted research to assess recall and viewership of a campaign.
Accounts Planning:
This department decides and helps to evolve the budget, select the right media and draw up the communication message after exchanging views with the clients and with its own creative team, the media planning department and the market research agency.
Copy Department:
The paramount requirement for this role is creativity and versatility. Copywriter’s task is to send across the message in words headline, followed by the body copy in the case of a press ad, a dialogue or jingle for a radio spot, or a detailed storyboard in the case of a TV commercial. They must come out with unique and out of the box ideas and co-relate masses of data and research findings so as to present the conclusions in language that is lucid and convincing.
Creative Department:
The work of this department basically divided into two parts: Copy and Creative. Their work always should be more creative and descriptive. They focus on how to identify the correct words, the most appropriate visuals which can be able to catch the attention by the audience. They should have the quality of innovative which will help them to grab the attention of the views towards them. They have to explore the new ideas and thoughts.
The Art Department:
A high level of creativity and originality talent form the pillar, a degree in applied art or graphic design with knowledge of computer graphics/multimedia is needed. The work of such role is to select the size and type of the font, the visual treatment and the overall treatment. They always focus on some components such as headline, visual, picture, text, logo, etc.
Market Research:
As a market researcher, you will collect and analyze data and information to present to your clients. The information you provide helps them to make informed political, social and economic decisions. You may be employed directly by a company, where you will collect information on customer opinions, investments and marketing trends. Your tasks will include preparing briefs and commissioning research, writing and managing the distribution of surveys and questionnaires, briefing interviewers and researchers and conducting qualitative or quantitative surveys, which may involve field, interview or focus group assessment.
Salary: For the above career options, salary is generally not a constraint for a suitable candidate. It is decided according to the individual’s merit, qualification and experience. However, a beginner in the creative department usually starts with an average monthly salary of 10 to 15 thousand.
Skills Required:
1. Effective Communication
2. Presentation and Management
3. Team and leadership skills
4. Stress and pressure management
5. Persuasiveness
6. Confidence
7. Competitiveness
Top recruiters:
Some of the reputed companies in advertising and media planning that most students dream of working with are as follows:
1. Hindustan Thomson Associates (HTA)
2. McCann Erickson
3. Leo Burnett
4. Grey
5. R K Swamy- BBDO
6. Bates
7. Redifussion Dy and R
8. Lintas India Ltd
9. Mudra Communications Ltd.
10. Ogilvy & Mather Ltd.
The course aims to give a broader perspective on aspects of marketing communications. It allows the development of both cognitive and practical skills.
