MBA in Marketing and Sales: Know about the Specialization

By Editorial

MBA in Sales & Marketing is a two years duration course and it is one of the oldest specializations of management studies. It is also one of the most popular specializations among students owing to multiple job opportunities as there is a growing demand in this sector. Each and every organization, both at national and international levels, require a marketing team that could spread the brand through different activities like promotions, sales, advertisements, and entertainment programs. 

With this growing demand in product marketing, an MBA in Marketing has become one of the most desired degrees for both students and employers in recent years. As the world is becoming digitized, the marketing business has faced a shift to digital and online marketing systems. Most businesses group have their own, in-house marketing teams which are responsible for bringingtraffic and customers to the company.

Read here : Marketing Management: Job prospects,Top Colleges and Recruiters

Skills Required For MBA in Sales & Marketing:

The skillset of the student having a career in MBA in Marketing and Sales can be put towards thousands of career options, from consulting to entrepreneurial management.

Here we are listing the skills required for a student of MBA in Marketing below:

Interpersonal skills Interpersonal skills are needed to take a leadership role and also to inspire others to prove themselves and make a difference benchmark between success and failure.
Entrepreneurial skills This skill is an essential one that will make you understand the gap in the product market.
This skill will make you able to judge whether it is worth filling the creativity for the dynamic growth of the organization.
Communication skills This skill is one of the most important skills for a marketing student. With good communication skills, you will be able to make very cunning deals at both the market level and the client level.
Strategic thinking This is the skill that gives you the ability to think of something innovative and out of the box for the betterment of the organization.
Leadership skills A good leadership skill or managerial skill will inspire the person who is working with you.
Other skills There are some other skill sets likemarketing plans, define target audiences, negotiating skills, analytical thinking, time management, and many more.

Course Curriculum:

Here are some common courses found within the MBA in marketing specialization:

  • Operations management
  • Marketing management
  • Digital marketing and social media management
  • Consumer and brand insight strategy
  • Forecasting, modeling, and marketing strategy
  • International and multi-national marketing
  • New product strategy, branding, and marketing
  • Salesforce management

Top Colleges Offering MBA Specialization in Marketing and Sales:

There are numerous colleges which are offering MBA in Marketing Management. We are presenting a small list of major colleges below which can be referred by candidates.

S. No. Name of the Colleges
1. Indian Institute of Management, Ahmedabad
2. Institute of Public Enterprise, Hyderabad
3. Indian Institute of Management, Calcutta
4. SP Jain Institute of Management and Research (SPJIMR), Mumbai

Top companies hiring MBA in Sales & Marketing graduates

An MBA in marketing and sales students can get several job opportunities in some of the best organizations across the globe. Here is the list of front line MBA-recruiting companies:

  • Apple
  • Amazon
  • Bain & Company
  • BCG    
  • Deloitte
  • Citigroup
  • Facebook
  • JP Morgan
  • Goldman Sachs
  • McKinsey
  • Morgan Stanley
  • Microsoft
  • Walt Disney

Scopes in MBA Sales and Marketing:

  • After completing your MBA in marketing and sales you can start your work career as a Marketing Manager, Media planning, Sales Manager, Brand Manager, Product management, marketing research analyst.
  • If you want to gain deeper knowledge in this field, you can do your higher studies after MBA in Sales & marketing such as chartered financial analyst (CFA), PGDMM (Postgraduate Development in Marketing Management), a financial risk manager (FRM), Retail Management Diploma, Sales and Marketing certified program, MBA (executive), FPM (Fellow Program in Management), etc.
  • You can also get numerous opportunities in the field of advertising, FMCC, retail, banking, Marketing, etc.
  • In the recent market employment scenario, most of the career opportunities are from the marketing field or from digital marketing.

The salary structure along with the job description of various job positions after MBA Sales and Marketing are mentioned below:

Jobs profile Description Average annual salary
Brand manager The role of the brand manager is to prepare a brand strategy for an organization. The portfolio of a company is managed by a brand manager. They also maintain thehonorof the brand across companies marketing communications.
They also manage the budget for advertising and promotion of the items.
INR 16.69 lakhs
Area Sales manager The role of an area sales manager is to manage the distribution of sales in a good network. Developing marketing strategies to increase sales of products. The track & monitor the sales target. INR 4.81 lakhs
Marketing manager The marketing manager promotes the product & service of the brand in the market space.
For their cunning marketing agenda, the customers get attracted to the brand. They also plan to raise brand awareness so that the sales of the brand will grow in the market.
INR 5.09 lakhs
Market Research Analyst The role of a Market Research Analyst is to take brief research about the market scenario which will help the organization to promote its products & services in the market.
They research the market demand, competitors, consumer needs, etc.
INR 3.52 lakhs
Logistics manager The Logistics managers monitor and organize the storage.
They also distribute goods utilizing their sales and communication skills to enhance business development and customer satisfaction.
INR 11.13 lakhs
Asset Manager An asset manager determines the feasibility of asset acquisition.
Their responsibility is to prepare reports to the upper management department or board of members about the asset.
INR 6.50 lakhs
Corporate Sales A corporate salesperson comes in the direct B2B sales in an organization.
They also decide and plan the revenue for the project.
INR 3.00 lakhs
Head Of Digital Marketing The major roles of the head of digital marketing are planning, developing, managing, and implementing the overall digital marketing strategy. INR 8.50 lakhs
Product Manager A product manager developsperfect products among various options by identifying the potential of the product.
They ensure product quality by conducting market research, pricing, generating product requirements, production time-line, determining specialization, and market development strategies.
INR 2.5 lakhs

Read also : MBA vs MS in abroad: Which is better?


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