For the current job market, having skills in digital marketing has been found to be very helpful. This has especially become popular due to rise in digitalization in India. Our lives have become digitalized to a huge extent. The rise in digital marketing is due to the fact that it is fast and also inexpensive. Digital marketing consists of online marketing tools like blogs, ads, vlogs, social media promotion and so on. Many MBA teaching institutes in India like the IIMs, to cater to this need, have come up with digital marketing courses for the students. The IIMs are offering full time, certificate and part time courses for the candidates.
The different types of digital marketing include Search Engine Optimization (SEO), Pay Per Click Advertising, Affiliate Marketing, Social Media Marketing, Content Marketing, Public Relations, Online Marketing, Influencer Marketing and so on.
Some of the digital marketing courses that are on offer at the IIMs are as follows.
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IIM Ahmedabad
Digital and Social Media Marketing is among one of the top open programs on offer at IIM Ahmedabad. The four day program ensures that the candidates can easily understand the behaviour of the consumers and find ways to reduce the marketing expenses. It also consists of social media advertising, content marketing and search engine optimization.
Fees- Rs 1, 80,000 + tax
IIM Calcutta
Launched in April 2017, Executive Programme in Digital and Social Media Marketing Strategy (EPDSMMS) is a six-month program that is divided into three modules. The first module is conducted online while the rest rare done in classroom settings on the IIM Calcutta campus.
- Program Fees: Rs 2, 30, 000 + tax
- Campus Visit Fee: Rs 48,000 + tax
IIM Indore
IIM Indore has come up with short term management development programmes including social media analytics, supply chain analytics, business data analytics, project management, managerial effectiveness, strategic planning, and digital marketing. The three-day digital marketing course includes training in digital marketing strategy and operations, advertising and public relations and email, social media & search engine optimization.
Fees: Rs 42,000 + tax
IIM Kashipur
Executive Certified Program in Digital Marketing (ECPDM) by IIM Kashipur has been developed in collaboration with Talentedge. The program’s main aim is to provide the candidate with the essential skills in the field of digital marketing. The medium of instruction is live lectures that can be delivered online or classroom. The program includes class exercises, take home exercises, presentations, case studies and take-home exercises.
Fees: Rs. 70,000 + tax
IIM Bangalore
The Advanced Digital Marketing (ADM) by IIM Bangalore is a 2-day program that is offered as an on campus course. This is essentially for working professionals. The program is suitable for mid-level and senior digital marketing managers and entrepreneurs.
Fees: Rs 1, 44, 000 + tax
These are some of the digital marketing courses offered by the IIMs for the candidates.
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