Public Relations and Corporate Communications are at the heart of the business industry. Modern methodology, tools, channels, and systems have significantly hiked the speed of development by using proper communications skills. This is a career option where you are taught to understand the listener’s or your client’s psyche and how to mold them in your favor. This field deals with various corporate communication tools and models first, prior to examining the potential value and role of key stakeholders in the corporate affairs along with the public relations processes. It also deals with the approaches that will invade the organization as well as the specialist disciplines that come within the public relations and corporate communications.
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In this profession, you have to train yourself to handle and manage people which is the most important part of this field. It will be your responsibility to influence the viewpoint of the public to create a particular image of an organization with the creative use of different communication skills in media. Moreover, it emphasizes understanding human beings and their communication needs.
The Public Relations and Corporate Communication Course is a full-time Diploma program of 10 months. It is a revolutionary course where students get trained well to maintain discipline for professional knowledge and corporate communication skills along with corporate management, commerce.
Eligibility Criteria:
- The minimum educational qualification to apply for the diploma certificate course in Public Relation and Corporate Communication is graduation.
- Any graduate from any stream such as Arts, Science, Mass Media, Commerce or any professional course, etc can apply for this course.
- Students, who have appeared for their final exams and waiting for their graduation results can also apply for this.
- The selection for this course is done by an on-line entrance test followed by an interview through Skype.
Admission Process
Here is the step by step process to get admission into the course.
Entrance Exam:
- Interested candidates need to appear for an Online Entrance exam conducted by the respective institute.
Personal Interview(PI)
- Selected candidates will be invited for the next round that is the Personal Interview/ Skype Interview which is held Online.
Final Selection Process:
- The final list of selected candidates is created based on the performance in both the Online Entrance Test and Personal Interview or Skype Interview.
| Average Tuition Fees | INR 2.63 Lakh |
|---|---|
| Duration | 10 months (Full Time) |
| Course Level | PG Diploma |
Scopes & Remuneration:
- Job opportunities for public relations professionals are just endless as various industries recruit candidates having excellent communication skills and abilities to convince.
- There are a lot of Advertising agencies and Marketing companies, who are constantly looking out for PR professionals and corporate personnel.
- The package of a candidate depends on the organization and experience in the working area. For beginners with this degree of Public Relation and Corporate Communication diploma, the basic earning will vary between Rs 20,000 and Rs 25,000.
- There are numerous opportunities available in Business Corporations fields, NGOs, PR Specialist Service Providers, Government Divisions and Departments, Advertising Agencies, Academia, and in the Mass Media News and Entertainment Industry Corporations.
- On the other hand, if you get a bright option in a News channel or a TV channel as an anchor or newsreader, you can expect higher salaries of Rs 30,000 and above.
- Companies like Balaji Telefilms, Mukta Arts, and other agencies usually look forward to eligible and smart candidates from this field to handle all the business communications and to handle the media for the post of creative heads and creative advertisement professionals.
Read also: Career in Advertising and Public Relations
