Advertising and Public Relations is a very important part of any business organisation. It is generally considered as a part of the Advertising Department. In today's world of strict competition, many companies or brands are grinding themselves to ensure a good presence in the digital and as well as the physical market. This is where good public relations and advertising across various media come into play, as they ensure the brand's market presence and fulfill the business goals. Read the full article to get a detailed idea about the field of Advertising and Public Relations
What you will focus on?
- Students understand the advanced tools of generating sales through advertising and healthy public relations
- Employing advanced techniques of marketing and advertisement media to enhance the brand image.
- Developing a public relations strategy for the crisis period and enhancing positive connections with customers, clients, and stakeholders.
- Empowers students with all types of advertising, branding, market analyzation, and promotion techniques.
- Being creative and at the same time being analytical and innovative when accomplishing different types of tasks.
- Application of proper research methods to examine advertising and public relation operations
Highlights:
| Course Name | Advertising and Public Relations |
|---|---|
| Examination Type | Semester System |
| Course Level |
|
| Eligibility | Varies with Course |
| Admission Process | Counseling after qualification of relevant entrance examination |
| Top Recruiters | Indian Express, Max New York Life, NDTV Network, Hindustan Times Group of Publication, AIR, BBC, India Today Group, CNBC, etc |
| Top Career Scopes | Advertising Media Planners, PR Executive, Content Developers, Marketing and Advertising Communication Specialist, Public Relation Specialist, Media Relation Officer, etc |
Advertising and Public Relations Specializations:
During the academic session, the students can choose from a wide range of dynamic specializations offered by Advertising and Public Relations. This helps the candidate to master a particular filed with proper basic theoretical knowledge, as well as the advanced concepts and tools, that are practically involved.
- Media relations
- Community relations
- Corporate and social responsibility
- Public affairs
- Crisis management
- Social media
- Employee relations
- Integrated marketing and communications
- Client Servicing: A postgraduate diploma or an MBA in marketing
- Studio: Course in commercial art or fine arts (BFA or MFA)
- Media: Journalism, Mass Communication or an MBA
- Finance: CA, ICWA, MBA (Finance)
- Films: Specialisation in audiovisuals
- Production: A course in printing and pre-press processes
Career in Advertising And Public Relations:
Most professional and managerial positions in advertising and public relations services require a bachelor’s degree, with broad liberal arts exposure. Experienced applicants who possess a master’s degree may fill research positions. Some of the career option in Advertising and Public Relations are:
- Promotions Manager
- Public Relations Specialist
- Copywriters
- Advertising Manager
- Marketing Manager
- Art Director
Top Colleges to Read:
In the past few years, Advertising and Public Relations has been one of the most popular choices among students. The reason behind it is simple, it provides numerous career opportunities with lucrative pay scales. Many reputed colleges have groomed today's leading management personnel under this course. Some of the private colleges are known to train their students by providing practically involving experiences in events like a product launch and marketing campaigns.
Top Colleges in India:
- Indian Institute of Mass Communication, New Delhi
- MICA, Ahmedabad
- Xavier Institute of Communications, Mumbai
- University of Mumbai, Mumbai
- YMCA Institute for Media Studies & Information Technology, New Delhi
- Bharatiya Vidya Bhavan, New Delhi
Top Overseas Colleges for the Course:
- St. John's University.
- Queensland University of Technology.
- Academy of Art University.
- Humber Institute of Technology & Advanced Learning.
- Nottingham Trent University.
- Temple University.
- Curtin University.
Eligibility Criteria
Candidates who are interested in this course and want to pursue a degree in the same are hereby advised to carefully check the eligibility criteria before applying. It is because the administrating departments of different colleges do not allow the admission of ineligible candidates. The table mentioned below is designed for an easy understanding of the aspirants.
| Course | Eligibility | Entrance | Duration |
|---|---|---|---|
| Graduate |
|
IIMC Entrance Exam, Xavier Institute of Communications Entrance Exam | 3 years |
| Post Graduate |
|
Symbiosis National Aptitude Test, Andhra University Common Entrance Test | 2 years |
Syllabus:
The Advertising and Public Relations syllabus may differ from one Institute to another. The syllabus of the course highlights the complete course curriculum of a particular degree. It is classified accordingly to the core subjects selected by the candidates.
Module 1: Marketing
Module 2: Consumer Behaviour
Module 3: Advertising
Module 4: Digital Marketing
Module 5: Public Relations
Module 6: Media Management
Module 7: New Media
Module 8: Client & Agency
Skills
The major skills include:-
- Flexibility
- Initiative
- Teamwork
- Brand management
Some of the hard skills include:
- Analytical, Critical-thinking and Speaking skills
- Problem-solving abilities
- Interest in economics
- A deep interest in content development
- Sound Research Ability
- Organizational skills
Admission Process
The reputed institutes in India have an entrance based admission process where they accept the scorecard of a particular entrance exam or some of the top national level entrances like XAT, XIC OET, and SNAP. Some institutes even have their own entrance examination for a particular degree. Moreover, many colleges have a merit-based selection process where students are selected on the basis of marks secured in their last academic examination. No matter whatever the case may be, students who have secured good marks in the entrance or in their academic examination will get the first preference.
Top Entrances to Appear:
- Minimum requirement: Bachelor's Degree in any discipline with 55% marks (50% for SC/ST/OBC) from a recognised university
- Last date of Application: 30 November 2020 (12 Midnight)
- Exam Date: 3 January 2021 (9:30 AM - 12:30 PM)
- Minimum requirement: Bachelor's Degree in any discipline with 50% marks from a recognised university
- Exam Level: National
- Duration of the exam: 1 hour 30 minutes
- Total Number of Questions Asked: 103
- Number of MBA colleges under SNAP 2020: 15
- Minimum Eligibility Criteria: Graduation in any field with 50% aggregate score
- Frequency of Exam: Once a year
- Exam Level: National
Top Career Profiles and Top Recruiters:
The field of Advertising and Public Relations generally related to the promotion of new brands or products and financing marketing campaigns. The experts in this filed also conduct market researches for the manufacturing and distributing companies. They even manage public relations by using public relations techniques like running different types of campaigns. Therefore, some of the top national companies prefer students who have completed a degree in Advertising and Public Relations. Some of the well-known recruiters like the NDTV Network recruit the most eligible students directly during campus recruitment.
Career/Job Profiles
|
Job Profile |
Average Salary Per Annum |
|---|---|
| Advertising Media Planners | 3 - 4 lakhs |
| PR Executive | 5 - 6 lakhs |
| Content Developers | 2 - 3 lakhs |
| Marketing and Advertising Communication Specialist | 5 - 6 lakhs |
| Public Relation Specialist | 4 -5 lakhs |
| Media Relation Officer | 2.5 - 4 lakhs |
Employment areas:
- Financing or Investing Firms
- Media Companies
- Advertising and Marketing Companies
- Public Relation Agencies
- Daily News Channels
The top Recruiters in this field
| Indian Express | LT Finance |
| Max New York Life | Tata Steel |
| BBC | ABC |
| AIR | NDTV Network |
| Hindustan Times Group of Publication | Zee TV Network |
| Viacom | Big Entertainment |
| TV 18 Groups | Times of India Group |
| India Today Group | Zee Entertainment Enterprise |
| CNBC | Guardian Group |
Top Hiring Cities In India:
- New Delhi
- Mumbai
- Hyderabad
- Kolkata
- Bengaluru
FAQ's
Q: What are the best colleges for Advertising and Public Relations in India?
A: There are a lot of colleges who provide Advertising and Public Relations for the students. Here are the top colleges whom you can apply to.
- Indian Institute of Mass Communication, New Delhi
- MICA, Ahmedabad
- Xavier Institute of Communications, Mumbai
- University of Mumbai, Mumbai
- Check the Top Universities section for more colleges.
Q: What are the job profiles one can expect in Advertising and Public Relations?
A: The job profiles available for Advertising and Public Relations are, public Relations (PR) Manager, Corporate Communications Manager, Account Executive, Public Relations (PR), Communications Manager.
Q: What are the major employment areas after a course in Advertising and Public Relations?
A: The major employment areas are:
- Financing or Investing Firms
- Media Companies
- Advertising and Marketing Companies
Q: Who are the top recruiters in this field?
A: The top recruiters are mentioned below:
- Indian Express
- BBC
- CNBC
- Tata Steel
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