Career in Advertising and Public Relations

By Sanjeet Nayak

Advertising and Public Relations is a very important part of any business organisation. It is generally considered as a part of the Advertising Department. In today's world of strict competition, many companies or brands are grinding themselves to ensure a good presence in the digital and as well as the physical market. This is where good public relations and advertising across various media come into play, as they ensure the brand's market presence and fulfill the business goals. Read the full article to get a detailed idea about the field of Advertising and Public Relations

What you will focus on?

  • Students understand the advanced tools of generating sales through advertising and healthy public relations
  • Employing advanced techniques of marketing and advertisement media to enhance the brand image.
  • Developing a public relations strategy for the crisis period and enhancing positive connections with customers, clients, and stakeholders.
  • Empowers students with all types of advertising, branding, market analyzation, and promotion techniques.
  • Being creative and at the same time being analytical and innovative when accomplishing different types of tasks. 
  • Application of proper research methods to examine advertising and public relation operations


Course Name Advertising and Public Relations
Examination Type Semester System
Course Level
  1. P.G Diploma in Advertising and Public Relations: 1 Years
  2. M.A in Advertising and Public Relations: 2 Years
Eligibility Varies with Course
Admission Process Counseling after qualification of relevant entrance examination 
Top Recruiters Indian Express, Max New York Life, NDTV Network, Hindustan Times Group of Publication, AIR, BBC, India Today Group, CNBC, etc
Top Career Scopes Advertising Media Planners, PR Executive, Content Developers, Marketing and Advertising Communication Specialist, Public Relation Specialist, Media Relation Officer, etc

Advertising and Public Relations Specializations:

During the academic session, the students can choose from a wide range of dynamic specializations offered by Advertising and Public Relations. This helps the candidate to master a particular filed with proper basic theoretical knowledge, as well as the advanced concepts and tools, that are practically involved.  

  • Media relations
  • Community relations
  • Corporate and social responsibility
  • Public affairs
  • Crisis management
  • Social media
  • Employee relations
  • Integrated marketing and communications
  • Client Servicing: A postgraduate diploma or an MBA in marketing
  • Studio: Course in commercial art or fine arts (BFA or MFA)
  • Media: Journalism, Mass Communication or an MBA
  • Finance: CA, ICWA, MBA (Finance)
  • Films: Specialisation in audiovisuals
  • Production: A course in printing and pre-press processes

Top Colleges to Read:

In the past few years, Advertising and Public Relations has been one of the most popular choices among students. The reason behind it is simple, it provides numerous career opportunities with lucrative pay scales. Many reputed colleges have groomed today's leading management personnel under this course. Some of the private colleges are known to train their students by providing practically involving experiences in events like a product launch and marketing campaigns. 

Top Colleges in India:

Top Overseas Colleges for the Course:

  • St. John's University.
  • Queensland University of Technology.
  • Academy of Art University.
  • Humber Institute of Technology & Advanced Learning.
  • Nottingham Trent University.
  • Temple University.
  • Curtin University.

Eligibility Criteria

Candidates who are interested in this course and want to pursue a degree in the same are hereby advised to carefully check the eligibility criteria before applying. It is because the administrating departments of different colleges do not allow the admission of ineligible candidates. The table mentioned below is designed for an easy understanding of the aspirants.

Course Eligibility Entrance Duration
  • Students should have completed their 10+2 in any discipline from a recognized board.
  • The minimum score in 10+2 should be 50% or above. 
IIMC Entrance Exam, Xavier Institute of Communications Entrance Exam 3 years
Post Graduate
  • Students should have completed their graduation in any discipline from a recognized board.
  • The minimum aggregate mark should be 45%or above.
Symbiosis National Aptitude Test, Andhra University Common Entrance Test 2 years


The Advertising and Public Relations syllabus may differ from one Institute to another. The syllabus of the course highlights the complete course curriculum of a particular degree. It is classified accordingly to the core subjects selected by the candidates.

Module 1: Marketing

Module 2: Consumer Behaviour

Module 3: Advertising

Module 4: Digital Marketing

Module 5: Public Relations

Module 6: Media Management

Module 7: New Media

Module 8: Client & Agency


The major skills include:-

  • Flexibility
  • Initiative
  • Teamwork
  • Brand management

Some of the hard skills include:

  • Analytical, Critical-thinking and Speaking skills
  • Problem-solving abilities
  • Interest in economics
  • A deep interest in content development
  • Sound Research Ability
  • Organizational skills

Admission Process

The reputed institutes in India have an entrance based admission process where they accept the scorecard of a particular entrance exam or some of the top national level entrances like XATXIC OET, and SNAP. Some institutes even have their own entrance examination for a particular degree. Moreover, many colleges have a merit-based selection process where students are selected on the basis of marks secured in their last academic examination. No matter whatever the case may be, students who have secured good marks in the entrance or in their academic examination will get the first preference.

Top Entrances to Appear:

  1. Minimum requirement: Bachelor's Degree in any discipline with 55% marks (50% for SC/ST/OBC) from a recognised university
  2. Last date of Application: 30 November 2020 (12 Midnight)
  3. Exam Date: 3 January 2021 (9:30 AM - 12:30 PM)
  1. Minimum requirement: Bachelor's Degree in any discipline with 50% marks from a recognised university
  2. Exam Level: National
  3. Duration of the exam: 1 hour 30 minutes
  4. Total Number of Questions Asked: 103
  1. Number of MBA colleges under SNAP 2020: 15
  2. Minimum Eligibility Criteria: Graduation in any field with 50% aggregate score
  3. Frequency of Exam: Once a year
  4. Exam Level: National

Top Career Profiles and Top Recruiters:

The field of Advertising and Public Relations generally related to the promotion of new brands or products and financing marketing campaigns. The experts in this filed also conduct market researches for the manufacturing and distributing companies. They even manage public relations by using public relations techniques like running different types of campaigns. Therefore, some of the top national companies prefer students who have completed a degree in Advertising and Public Relations. Some of the well-known recruiters like the NDTV Network recruit the most eligible students directly during campus recruitment. 

Career/Job Profiles

Job Profile

Average Salary Per Annum

Advertising Media Planners 3 - 4 lakhs
PR Executive 5 - 6 lakhs
Content Developers 2 - 3 lakhs
Marketing and Advertising Communication Specialist 5 - 6 lakhs
Public Relation Specialist 4 -5 lakhs
Media Relation Officer 2.5 - 4 lakhs

Employment areas:

  • Financing or Investing Firms
  • Media Companies  
  • Advertising and Marketing Companies
  • Public Relation Agencies
  • Daily News Channels

The top Recruiters in this field

Indian Express LT Finance
Max New York Life Tata Steel
AIR NDTV Network
Hindustan Times Group of Publication Zee TV Network
Viacom Big Entertainment
TV 18 Groups Times of India Group
India Today Group Zee Entertainment Enterprise
CNBC Guardian Group

Top Hiring Cities In India:

  • New Delhi
  • Mumbai
  • Hyderabad
  • Kolkata
  • Bengaluru


Q: What are the best colleges for Advertising and Public Relations in India?
There are a lot of colleges who provide Advertising and Public Relations for the students. Here are the top colleges whom you can apply to.

  • Indian Institute of Mass Communication, New Delhi
  • MICA, Ahmedabad
  • Xavier Institute of Communications, Mumbai
  • University of Mumbai, Mumbai
  • Check the Top Universities section for more colleges.

Q: What are the job profiles one can expect in Advertising and Public Relations?
The job profiles available for Advertising and Public Relations are, public Relations (PR) Manager, Corporate Communications Manager, Account Executive, Public Relations (PR), Communications Manager.

Q: What are the major employment areas after a course in Advertising and Public Relations?
A: The major employment areas are:

  • Financing or Investing Firms
  • Media Companies  
  • Advertising and Marketing Companies

Q: Who are the top recruiters in this field?
A: The top recruiters are mentioned below:

  • Indian Express
  • BBC
  • CNBC
  • Tata Steel

Read Also:



Top Career Options in Arts and Humanities Stream after 12th
Interior Designing as a Career: A Profession Adding Style and Comfort to Living
The Career in Law and its Rewards: Diversity and Prosperity
Career Prospects beyond Medical and Engineering
Commerce: One of the Most Prospering Careers of This Era
Career in Event Management: A Profession Spreading Happiness beyond Business
Careers where Arts Students can Shine!!
Career in Journalism and Mass Communication: The Profession conquering the World
8 Interesting Careers With a Degree in History
Career in Animation and VFX: The Professionals Who create Illusion on the Screen
Digital Marketing – Next Big Career Opportunity
Choose the Career which Fascinates You Not the Other which Claims to Have More Scope!!
Career in Radiology and its Importance in Today World of Medicine
5 Things to Do Before Choosing Medicine as a career
Strategic management as a career
Fashion Designing: Career, Courses, and Top Institutes
Importance of skilling and schooling in career building
Give Wings To Your Creativity With Designing Careers
Biotechnology as a career after 12th with PCM
5 tips for choosing your career as Mechanical Engineer
A career in Defence
Marine Engineering: Top colleges, Career, Job and Scope
Confused if Coaching is really helpful for a Students career or not?
Lacking Confidence for choosing Photography as a career?
Architecture Career: What are the career options it have?
Thinking about pursuing a career in Aircraft Maintenance Engineering?
10 Easy tips: How to pick the right career after 12th?
How will you Choose New Jobs for Better Career in India?
Data Analysis: The Trending Career Option
NDA: A bright and respectable career option.
Career Options after pursuing B.Com,Here's what you need to know
Career Opportunities After Completing Your B.Sc Graduation
Career Options you have after Completing your MBA
Career Scopes at a Glance In Mass Communication
Thinking of Yoga as a Career? Here what you need to know
Thinking of MBA as a career option after Civil Engineering? Know more
Fashion Designing Career: Why should you go for it?
Didn't get an MBBS seat ? Check out the career in BDS
Do you want to pursue a career in Rural Management? Check options here.
5 Career options after having a degree in Biotechnology
Does Higher Education in Abroad Really Give you a Career Boost?
5 Reasons to choose a career in Social work
Physiotheraphy Career: Course details,Top colleges, Future prospects and Job scopes
Is Food Technology a good career option in India?
Top career options after having a Mathematics Degree
What are the career scopes of Hospitality Industry in India?
Top 5 career scopes , if you are having an English degree.
Is choosing Environmental Science can be a good career choice?
10 alternative commending careers you had be great after a Law degree
10 Demandable Nursing career options in India
Top Career Opportunities in Advertising and Marketing Communication
10 Trending Career Options for you, Being a Law Student
Know what are the Career Opportunities in Corporate Law
Banking Career: Job and Career Opportunities in India
Know How Transforming Your Career and Lucrative Pay can be with GATE
Top 12 most preferred data science careers during COVID19
How to Build a Career in Data Analysis
Data Analyst: Career Path, Skills, Qualifications and Responsibilities
Start Your Career in Engineering With Dayananda Sagar College of Engineering
Grow a Career in Data Analytics with Shiv Nadar University
Giving Wings To Your Career: Why Sp Jain's Global MBA?
How TISS shapes your career
Career Opportunity in Perfusion Technology in India
Career Opportunity in Optometry in India
Career and Job Prospects for Radiologists in INDIA
Career and Job Prospect in Cardiac Care in India
Career and Job Prospect for Forensic Science in India
Pharmacy Career and Job Prospects in India
Career and Job Prospect in Anesthesia in India
Career and Job Prospects for Renal Dialysis in INDIA
Career and Job Prospect in Operation Theatre Technology in India
Anaesthesia : Career and Job Prospects in India
Promising Career Options in Agriculture in India
Best Universities in US for pursuing a career in Finance
Promising Careers for Arts Stream Students
Careers and Scope in Environmental Science
Courses that syncs your passion with career
Anesthesiology: Courses and Careers
Animation Film Design as a Career
Career in Applied Electronics and Instrumentation Engineering
B.Sc. in Anesthesia Technology: Career and Job Scopes
Automotive Engineering as a Career Choice
Bio Medical and Instrumentation Engineering as a Career
Career in Business Journalism. Get Here Complete Course Details
Cloud computing career amid Covid-19 crisis
Engineering Career in Defence
Ceramic and Glass Design Course Details, Career Scopes
What are the career opportunities after pursuing LLM?
Socio Legal Sciences as a Career: Job prospects and Salary
Community Health Nursing Course and Career Scope
Career Guidance for Systems Development: Career, Jobs, Salary
Construction Management Course Details and Career Scope
Career Guide for Cabin Crew: Course, Eligibility, Syllabus
Benefits of having nursing as a career option
Textile Production as a Career, Jobs, Salary
Career Guide for Water Management
Dairy Management : Course Details and Career Scope
Career Guidance Mechanical Engineering Design and Manufacturing, Jobs, Salary
Pathology and Bacteriology as a Career: Jobs and Salary details
Pre-Primary and Primary Education as a Career, Jobs, Salary
Game Design Course and its Career Opportunities
Otorhinolaryngology/E N T (Ear, Nose, Throat) Course and Career Guide
Electronics and Computer Engineering Career and Course Guide
Electronics and Media Technology Course and Career Opportunities
Career in Family Law and its Course Details
Career Guidance for Hotel financial accounting, Salary, syllabus and Eligibility
Career Guidance for Public Enterprise: Salary, Eligibility
Career Guide for Application Software: Jobs, Salary, Eligibility
Career Guidance in Enterprise Management: Jobs and Salary
Career Guidance for Dentistry: Eligibility, Jobs
Career Guide for Cyber Security Incident Response: Eligibility, Jobs, Syllabus
Career in Environmental Science and Engineering: Eligibility and Jobs
Oral and Maxillofacial Surgery Course Details and its Career Scope
Career in General Medicine (GM), Salary, Eligibility
Graphic design or film design: A career with better scopes
Is Hospitality Management The Right career Option For You?
Career Guidance for Interior Design (Science), Eligibility, Jobs
Career In Optometry
Constructing a Career with Information about NATA 2021
Career Guide to Electronics Product Design Technology
Career in Journalism and Mass Communication: The Profession conquering the World
Career Scopes at a Glance In Mass Communication
Top Career Opportunities in Advertising and Marketing Communication
DU vs IPU: Which University is better for Mass Communication
Career in Advertising and Public Relations
Course Guide for Broadcast Journalism. Check Here


OJEE Final Round Seat Allotment Result Declared
MICAT 2021 Registration Ends on 25th November, Direct apply here
KEA Announced 1st Round Seat allotment for NEET UG, Link available here
NMAT 2020 Late Registration Process Ends Today
OJEE Round 2 Seat Allotment Result Released for B Pharma
XAT 2021 Registration window closes soon, Check details here
Results declared for Master Degree 2020 by JNU, Check results here
DU 2020 Admission Special Cut off Released
DU 2020 Special Cut off Admission To Be Released Today
GATE 2021 Application Correction Window Close Today
UP NEET 2020 registration for Round 2 counselling Starts today, Click here for link
GCET 2020 Counselling Started From Today
Anna University released merit list 2020 for GATE and TANCET category , check here the results
NEET 2020 Round 2 Registration Ends Today
TNEA 2020 Supplementary Provisional Allotment Released
COMEDK UGET 2020 started Counselling for 1st Round, Check details here
KCET 2020 Option entry Under Round 1 Counselling Started
DU 2020 Special Cut off Admission Dates Released
PGDM 2021 Application form Started by MDI Murshidabad, Check here
AIEED 2021 Registration Process Started Today
CSAB 2020 Announced seat allotment for special Round 1, Check here
KCET 2020 released Seat Allotment schedule for Round 1, Check details here
NMAT Registration Process Extended Till 30 November
JEE Main 2021 Likely To Be Started in February and May
MITID Starts Registration for DAT 2021, Direct link here
NMAT 2020 Exam Registration Process Close Today
CUSAT 2020 Announced Spot Admission for M.Tech(Full Time), Check details here
MP NEET 2020 Counselling First Round Seat Allotment Result Declared
KEAM 2020 Results Declared for Mop-up Seat Allotment, Check results here
OJEE 2020 Round 1 Seat Allotment Result Declared
BUMAT Result of 2nd entrance exam for BBA/BCA released; Check results here
NEET Counselling 2020 Round 2 Registration Started
XLRI Starts admission to PGDM 2021 through GRE and GMAT scores
OJEE Declared Result for Round 3 Seat Allotment, Check details here
IBSAT Exam 2020 To be Held as Home Proctored Computer based Test
MAT Admit Card 2020 for the December session is now available, Download Here
UPSEE 2020 Round 4 Seat Allotment Result Announced
ICAR AIEEA 2020 Result announced for 1st round Seat Allotment, Click here
DU PG 2020 First Merit List Released, Check Here
GATE 2021 Correction window Re-opened till 23rd November; Check here

© 2020 | | All Rights Reserved