MICA

Great emphasis has been laid on the rigorous selection procedure to ensure that a perfect talent pool is chosen for its flagship programme, PGDM-C. MICA has a unique admission procedure consisting of MICA Admission Test (MICAT), group exercises and personal interviews. MICAT is a special test designed to identify students with a perfect mix of analytical and creative skills with strong lateral thinking abilities, though a combination of psychometric, aptitude and general awareness questions. This balanced approach is also extended to the curriculum by offering Core and Foundation courses in the fields of Marketing, General Management, Digital, Media-Advertising paired up with Culture and Communication courses like Communication Theories, Imagining India and Semiotics. This helps students understand the Indian diaspora, which is key for marketing.

The college has  hostel facility which provides good hostel accommodation for the students.