Advertising Courses One Can Study

By Editorial

Do you follow the advertisements on television or in the newspapers and magazines? Do the advertisements ring a bell in your head and you immediately come up with catchy one line ups? Then this can prove that you have a knack in advertising and can pursue a career in this field. Advertising is mainly a part of the journalism and mass communication courses taught at the different colleges and universities in the country. The specialization in this field is mainly available as a diploma course or in the postgraduate program.

If you are interested in pursuing a course in advertising, then read the article to know about the available advertising courses.

Bachelor of Journalism and Mass Communication

Subjects taught- 

  • Introduction to Media and Communication
  • Journalism- an introduction
  • Reporting and Editing for Print
  • Media and Cultural Studies
  • New Media
  • Integrated Marketing Communications
  • Reporting and Editing for Broadcast
  • Media Ethics & Law
  • History and Growth of Media in India
  • Development Communication
  • Media and Society
  • Global Politics and Media
  • Media and Communication Research
  • Advanced New Media
  • Media trends: Challenges and Issues
  • Introduction to Cinema Studies
  • Online Journalism
  • Advertising and Public Relations
  • Introduction to Cinema Studies
  • Media Industry and Management
  • Advanced Broadcast Media

Bachelors in Media Management

Subjects taught-

  • Media Economics
  • Media and Cultural Policy
  • Strategy and Organisational Performance
  • Research Methods
  • Intellectual Property Law
  • Issues in Audience Management
  • International Business Strategy
  • Human Resource Management
  • Financial Analysis

Bachelor of Journalism

Subjects taught-

  • Communication anti Mass Communication: concept and process
  • History of Communication Media
  • Introduction to Journalism
  • Indian State and Democratic Polity
  • Media and Cultural Studies
  • IT and Online Journalism
  • Reporting and Editing for Print
  • Broadcast Journalism
  • International Politics
  • Media Laws and Ethics
  • Print Journalism and Production
  • Development Communication and Rural Journalism
  • International Media Scenario
  • Advertising and Public Relations
  • Reporting and Editing for Broadcast Media
  • New Media Technologies
  • Radio and TV Production
  • Communication Research and methods

BA Advertising and Brand Management

Subjects taught-

  • Introductory Marketing
  • Advertising and Marketing related subject such as Culture, Media and Film , Design, Sociology or Art
  • Marketing Research
  • Advertising
  • Digital Marketing
  • Advertising Simulation
  • Consumer Behavior
  • Strategic Marketing
  • Advertising Research Consultancy
  • Brand Strategy
  • Integrated Communications


BA Advertising and PR

Subjects taught-

  • Introduction to Communication
  • Communication & New Media
  • Ethics and Communication
  • Public Relations
  • Principles of Advertising
  • Fundamentals of Marketing
  • Ad/PR Research Methods
  • Naturalistic Methods of Communication Research
  • Observing and Measuring Communication Behaviour 
  • Fundamentals of Statistics
  • Business Statistics
  • Advertising Creative Copywriting
  • Media Planning
  • Advertising Campaigns
  • Public Relations Cases
  • Writing for Public Relations
  • Corporate & Organizational Communication
  • Public Service Communication

BA Advertising

Subjects taught-

  • Communication & communication Theories
  • History of Advertising & Journalism
  • Media Laws & Ethics
  • Creative Writing
  • Professional Communication & Technical Writing
  • Regulation in advertising & public relation
  • Development Communication
  • Introduction to Advertising
  • Advertising Concepts & Visualization
  • Still Photography
  • Editing (Print)
  • Contemporary issues in Media
  • Introduction to consumer Behavior
  • Introduction Web Journalism & New Media advertising
  • Ownership pattern in Print Media
  • Layout Design & Printing
  • Ad Copy Writing
  • Introduction to Advertising Research
  • Communication Research
  • Photo Journalism
  • Ad Campaign & Media Planning
  • Introduction to advertising industry

BA Advertising, Sales Promotion and Sales Management

Subjects taught-

  • Marketing Communication
  • Advertising I
  • Advertising II
  • Personal selling and Salesmanship
  • Management of Sales Force
  • Sales Promotion and Public Relations

Post Graduate Diploma In Advertising

Subjects taught-

  • Communication Theory and Research Marketing
  • Advertising: Principles, Concepts and Management
  • Media Planning
  • Creativity and Campaign Planning
  • Digital Public Relations and Corporate Communication
  • Oral and Visual Communication
  • Production techniques and Methods
  • Advertising, PR and Marketing Research

Diploma in Public Relations and Advertising

Subjects taught-

  • Communication Theory and Research Marketing
  • Advertising: Principles, Concepts and Management
  • Media Planning
  • Creativity and Campaign Planning
  • Public Relations & Corporate Communication: Principles, Tools & Techniques
  • Digital Public Relations & Corporate Communication
  • Oral & Visual Communication
  • Production Techniques & Methods
  • Advertising, PR & Marketing Research

Diploma in Advertising (Public Relations and Business Studies)

Subjects taught-

  • Broadcast Media Production                     
  • Media in Society                             
  • Principles of Marketing Communication               
  • Rich Media Design                         
  • Visual Communication                 
  • Sports & Wellness
  • Introduction to Advertising                       
  • Introduction to Public Relations               
  • Presentation Skills                         
  • Social Psychology & Communication                      
  • Writing for the Creative Industries                         
  • Exploring Contemporary Issues
  • Advertising & Brand Management                         
  • Agency Business Management                
  • Marketing Research                     
  • Strategic Creative Process                          
  • Strategic Media Planning
  • Corporate Reputation Management                     
  • Issues & Crisis Management                     
  • Marketing Public Relations                        
  • Public Relations & the Media                    
  • Public Relations in Integrated Marketing Communication
  • Mass Media in Singapore & Asia                              
  • Media Law

Diploma in Advertising and Marketing Communication

Subjects taught-

  • Introduction to Marketing Principles & Concepts
  • Understanding the Advertising Industry
  • Consumer behavior
  • Market Research
  • The Brand -product & corporate branding
  • Direct Marketing
  • Creative Development Process
  • Advertising Campaign & Strategy
  • Integrated Marketing Communication
  • Public Relations & Client Servicing
  • Copywriting
  • Ad Film making
  • Computer and creative designing skills
  • Visual Communication Production
  • Media Planning & Media Marketing
  • Account Planning
  • Retail Communication
  • Media Law
  • Preparing Portfolio & Interview Techniques
  • Digital Marketing Communication
  • Face of Social Advertising & Corporate Social Responsibility
  • Business Communications

Read also : Scope of Mass Communication in Film Industry


JEE Main 2021 1st Shift of Day 2 Exam Analysis For B.Tech/B.E
NEST 2021 Online Registration Started, Apply Now
NEET PG 2021 Application Form Released, Check Exam Date
JEE Main 2021 1st Shift 23rd February Exam Analysis, Know here exam pattern
Advertising Courses One Can Study
WBJEE 2021 Registration Started, Check Details Here
BITSAT 2021 Online Registration started, Check dates and Eligibility
AIBE 2021 (XVI) Registration Date Extended, Check Details Here
KCET 2021 Exam dates Announced by CM CN Ashwathnarayan, Check out here
ATMA 2021 February Session Result Declared, Get Link To Check Here
GATE 2021 Answer Key will release on 2nd March, Check here for details
SET/SLAT/SITEEE 2021 Application Form Released Today, Check Details
GATE 2021 Response Sheet Released, Check here in details
NIFT 2021 Answer Key Released, Check details here
TANCET 2021 Registration Ends Today, Apply Soon
NID DAT 2021 Application Submission Last Date Tomorrow
MAT 2021 (CBT mode) Admit Card Released , Download here
MAT 2021 CBT Mode Registration Last Date Today, Apply Soon
NIFT 2021 Exam To Be Held Tomorrow, Check Last Minute Preparation Tips
MAT 2021 CBT Mode Application Submission Last Date Tomorrow
TANCET 2021 Registration Process Extended Till 16th February
JEE Main 2021 Admit Card Released, Download Here
TANCET 2021 Registration Ends Tomorrow, Apply Soon
JEE MAIN 2021 February Session Admit Card To Be Released On 14th February
ATMA 2021 Admit card Released, Download Here
COMEDK UGET 2021 Exam Date Announced, Registration Start Soon
TISSNET 2021 Admit card Released, Download here
NEET 2021 Exam will be held more than once says Ramesh Pokhriyal
ATMA 2021 Registration Ends Today, Apply Soon
GATE 2021 Exam Analysis of 1st shift, Know here details
IIM Kashipur Records 100% Summer Placement, Know Details Here
CMAT 2021 Online payment date for Application form extended till 6th February
GATE 2021 Exams Starts Tomorrow, Here are the guidelines
JEE Main 2021 Admit Card To Be Out Soon, Know The Download Process
UPSC IFS Mains 2020-21 Admit card Out, Click here to download
VITEEE 2021 Exam date declared, Check details here
NCHM JEE 2021 Registration Starts, Check Details Here
PAF 2021 February Session Admit Card Released, Check Here
AEEE 2021 Application form released, Apply here
NTA started UGC NET 2021 Application form, Apply here directly

© 2020 | | All Rights Reserved