23Feb,2021
By
Editorial
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Do you follow the advertisements on television or in the newspapers and magazines? Do the advertisements ring a bell in your head and you immediately come up with catchy one line ups? Then this can prove that you have a knack in advertising and can pursue a career in this field. Advertising is mainly a part of the journalism and mass communication courses taught at the different colleges and universities in the country. The specialization in this field is mainly available as a diploma course or in the postgraduate program.
If you are interested in pursuing a course in advertising, then read the article to know about the available advertising courses.
Bachelor of Journalism and Mass Communication
Subjects taught-
- Introduction to Media and Communication
- Journalism- an introduction
- Reporting and Editing for Print
- Media and Cultural Studies
- New Media
- Integrated Marketing Communications
- Reporting and Editing for Broadcast
- Media Ethics & Law
- History and Growth of Media in India
- Development Communication
- Media and Society
- Global Politics and Media
- Media and Communication Research
- Advanced New Media
- Media trends: Challenges and Issues
- Introduction to Cinema Studies
- Online Journalism
- Advertising and Public Relations
- Introduction to Cinema Studies
- Media Industry and Management
- Advanced Broadcast Media
Bachelors in Media Management
Subjects taught-
- Media Economics
- Media and Cultural Policy
- Strategy and Organisational Performance
- Research Methods
- Intellectual Property Law
- Issues in Audience Management
- International Business Strategy
- Human Resource Management
- Financial Analysis
Bachelor of Journalism
Subjects taught-
- Communication anti Mass Communication: concept and process
- History of Communication Media
- Introduction to Journalism
- Indian State and Democratic Polity
- Media and Cultural Studies
- IT and Online Journalism
- Reporting and Editing for Print
- Broadcast Journalism
- International Politics
- Media Laws and Ethics
- Print Journalism and Production
- Development Communication and Rural Journalism
- International Media Scenario
- Advertising and Public Relations
- Reporting and Editing for Broadcast Media
- New Media Technologies
- Radio and TV Production
- Communication Research and methods
.
BA Advertising and Brand Management
Subjects taught-
- Introductory Marketing
- Advertising and Marketing related subject such as Culture, Media and Film , Design, Sociology or Art
- Marketing Research
- Advertising
- Digital Marketing
- Advertising Simulation
- Consumer Behavior
- Strategic Marketing
- Advertising Research Consultancy
- Brand Strategy
- Integrated Communications
BA Advertising and PR
Subjects taught-
- Introduction to Communication
- Communication & New Media
- Ethics and Communication
- Public Relations
- Principles of Advertising
- Fundamentals of Marketing
- Ad/PR Research Methods
- Naturalistic Methods of Communication Research
- Observing and Measuring Communication Behaviour
- Fundamentals of Statistics
- Business Statistics
- Advertising Creative Copywriting
- Media Planning
- Advertising Campaigns
- Public Relations Cases
- Writing for Public Relations
- Corporate & Organizational Communication
- Public Service Communication
BA Advertising
Subjects taught-
- Communication & communication Theories
- History of Advertising & Journalism
- Media Laws & Ethics
- Creative Writing
- Professional Communication & Technical Writing
- Regulation in advertising & public relation
- Development Communication
- Introduction to Advertising
- Advertising Concepts & Visualization
- Still Photography
- Editing (Print)
- Contemporary issues in Media
- Introduction to consumer Behavior
- Introduction Web Journalism & New Media advertising
- Ownership pattern in Print Media
- Layout Design & Printing
- Ad Copy Writing
- Introduction to Advertising Research
- Communication Research
- Photo Journalism
- Ad Campaign & Media Planning
- Introduction to advertising industry
BA Advertising, Sales Promotion and Sales Management
Subjects taught-
- Marketing Communication
- Advertising I
- Advertising II
- Personal selling and Salesmanship
- Management of Sales Force
- Sales Promotion and Public Relations
Post Graduate Diploma In Advertising
Subjects taught-
- Communication Theory and Research Marketing
- Advertising: Principles, Concepts and Management
- Media Planning
- Creativity and Campaign Planning
- Digital Public Relations and Corporate Communication
- Oral and Visual Communication
- Production techniques and Methods
- Advertising, PR and Marketing Research
Diploma in Public Relations and Advertising
Subjects taught-
- Communication Theory and Research Marketing
- Advertising: Principles, Concepts and Management
- Media Planning
- Creativity and Campaign Planning
- Public Relations & Corporate Communication: Principles, Tools & Techniques
- Digital Public Relations & Corporate Communication
- Oral & Visual Communication
- Production Techniques & Methods
- Advertising, PR & Marketing Research
Diploma in Advertising (Public Relations and Business Studies)
Subjects taught-
- Broadcast Media Production
- Media in Society
- Principles of Marketing Communication
- Rich Media Design
- Visual Communication
- Sports & Wellness
- Introduction to Advertising
- Introduction to Public Relations
- Presentation Skills
- Social Psychology & Communication
- Writing for the Creative Industries
- Exploring Contemporary Issues
- Advertising & Brand Management
- Agency Business Management
- Marketing Research
- Strategic Creative Process
- Strategic Media Planning
- Corporate Reputation Management
- Issues & Crisis Management
- Marketing Public Relations
- Public Relations & the Media
- Public Relations in Integrated Marketing Communication
- Mass Media in Singapore & Asia
- Media Law
Diploma in Advertising and Marketing Communication
Subjects taught-
- Introduction to Marketing Principles & Concepts
- Understanding the Advertising Industry
- Consumer behavior
- Market Research
- The Brand -product & corporate branding
- Direct Marketing
- Creative Development Process
- Advertising Campaign & Strategy
- Integrated Marketing Communication
- Public Relations & Client Servicing
- Copywriting
- Ad Film making
- Computer and creative designing skills
- Visual Communication Production
- Media Planning & Media Marketing
- Account Planning
- Retail Communication
- Media Law
- Preparing Portfolio & Interview Techniques
- Digital Marketing Communication
- Face of Social Advertising & Corporate Social Responsibility
- Business Communications
Read also : Scope of Mass Communication in Film Industry
