Advertising Courses One Can Study

23Feb,2021
By Editorial

Do you follow the advertisements on television or in the newspapers and magazines? Do the advertisements ring a bell in your head and you immediately come up with catchy one line ups? Then this can prove that you have a knack in advertising and can pursue a career in this field. Advertising is mainly a part of the journalism and mass communication courses taught at the different colleges and universities in the country. The specialization in this field is mainly available as a diploma course or in the postgraduate program.

If you are interested in pursuing a course in advertising, then read the article to know about the available advertising courses.

Bachelor of Journalism and Mass Communication

Subjects taught- 

  • Introduction to Media and Communication
  • Journalism- an introduction
  • Reporting and Editing for Print
  • Media and Cultural Studies
  • New Media
  • Integrated Marketing Communications
  • Reporting and Editing for Broadcast
  • Media Ethics & Law
  • History and Growth of Media in India
  • Development Communication
  • Media and Society
  • Global Politics and Media
  • Media and Communication Research
  • Advanced New Media
  • Media trends: Challenges and Issues
  • Introduction to Cinema Studies
  • Online Journalism
  • Advertising and Public Relations
  • Introduction to Cinema Studies
  • Media Industry and Management
  • Advanced Broadcast Media

Bachelors in Media Management

Subjects taught-

  • Media Economics
  • Media and Cultural Policy
  • Strategy and Organisational Performance
  • Research Methods
  • Intellectual Property Law
  • Issues in Audience Management
  • International Business Strategy
  • Human Resource Management
  • Financial Analysis

Bachelor of Journalism

Subjects taught-

  • Communication anti Mass Communication: concept and process
  • History of Communication Media
  • Introduction to Journalism
  • Indian State and Democratic Polity
  • Media and Cultural Studies
  • IT and Online Journalism
  • Reporting and Editing for Print
  • Broadcast Journalism
  • International Politics
  • Media Laws and Ethics
  • Print Journalism and Production
  • Development Communication and Rural Journalism
  • International Media Scenario
  • Advertising and Public Relations
  • Reporting and Editing for Broadcast Media
  • New Media Technologies
  • Radio and TV Production
  • Communication Research and methods

.
BA Advertising and Brand Management

Subjects taught-

  • Introductory Marketing
  • Advertising and Marketing related subject such as Culture, Media and Film , Design, Sociology or Art
  • Marketing Research
  • Advertising
  • Digital Marketing
  • Advertising Simulation
  • Consumer Behavior
  • Strategic Marketing
  • Advertising Research Consultancy
  • Brand Strategy
  • Integrated Communications

 

BA Advertising and PR

Subjects taught-

  • Introduction to Communication
  • Communication & New Media
  • Ethics and Communication
  • Public Relations
  • Principles of Advertising
  • Fundamentals of Marketing
  • Ad/PR Research Methods
  • Naturalistic Methods of Communication Research
  • Observing and Measuring Communication Behaviour 
  • Fundamentals of Statistics
  • Business Statistics
  • Advertising Creative Copywriting
  • Media Planning
  • Advertising Campaigns
  • Public Relations Cases
  • Writing for Public Relations
  • Corporate & Organizational Communication
  • Public Service Communication

BA Advertising

Subjects taught-

  • Communication & communication Theories
  • History of Advertising & Journalism
  • Media Laws & Ethics
  • Creative Writing
  • Professional Communication & Technical Writing
  • Regulation in advertising & public relation
  • Development Communication
  • Introduction to Advertising
  • Advertising Concepts & Visualization
  • Still Photography
  • Editing (Print)
  • Contemporary issues in Media
  • Introduction to consumer Behavior
  • Introduction Web Journalism & New Media advertising
  • Ownership pattern in Print Media
  • Layout Design & Printing
  • Ad Copy Writing
  • Introduction to Advertising Research
  • Communication Research
  • Photo Journalism
  • Ad Campaign & Media Planning
  • Introduction to advertising industry

BA Advertising, Sales Promotion and Sales Management

Subjects taught-

  • Marketing Communication
  • Advertising I
  • Advertising II
  • Personal selling and Salesmanship
  • Management of Sales Force
  • Sales Promotion and Public Relations

Post Graduate Diploma In Advertising

Subjects taught-

  • Communication Theory and Research Marketing
  • Advertising: Principles, Concepts and Management
  • Media Planning
  • Creativity and Campaign Planning
  • Digital Public Relations and Corporate Communication
  • Oral and Visual Communication
  • Production techniques and Methods
  • Advertising, PR and Marketing Research

Diploma in Public Relations and Advertising

Subjects taught-

  • Communication Theory and Research Marketing
  • Advertising: Principles, Concepts and Management
  • Media Planning
  • Creativity and Campaign Planning
  • Public Relations & Corporate Communication: Principles, Tools & Techniques
  • Digital Public Relations & Corporate Communication
  • Oral & Visual Communication
  • Production Techniques & Methods
  • Advertising, PR & Marketing Research

Diploma in Advertising (Public Relations and Business Studies)

Subjects taught-

  • Broadcast Media Production                     
  • Media in Society                             
  • Principles of Marketing Communication               
  • Rich Media Design                         
  • Visual Communication                 
  • Sports & Wellness
  • Introduction to Advertising                       
  • Introduction to Public Relations               
  • Presentation Skills                         
  • Social Psychology & Communication                      
  • Writing for the Creative Industries                         
  • Exploring Contemporary Issues
  • Advertising & Brand Management                         
  • Agency Business Management                
  • Marketing Research                     
  • Strategic Creative Process                          
  • Strategic Media Planning
  • Corporate Reputation Management                     
  • Issues & Crisis Management                     
  • Marketing Public Relations                        
  • Public Relations & the Media                    
  • Public Relations in Integrated Marketing Communication
  • Mass Media in Singapore & Asia                              
  • Media Law

Diploma in Advertising and Marketing Communication

Subjects taught-

  • Introduction to Marketing Principles & Concepts
  • Understanding the Advertising Industry
  • Consumer behavior
  • Market Research
  • The Brand -product & corporate branding
  • Direct Marketing
  • Creative Development Process
  • Advertising Campaign & Strategy
  • Integrated Marketing Communication
  • Public Relations & Client Servicing
  • Copywriting
  • Ad Film making
  • Computer and creative designing skills
  • Visual Communication Production
  • Media Planning & Media Marketing
  • Account Planning
  • Retail Communication
  • Media Law
  • Preparing Portfolio & Interview Techniques
  • Digital Marketing Communication
  • Face of Social Advertising & Corporate Social Responsibility
  • Business Communications

Read also : Scope of Mass Communication in Film Industry

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