IIMC Amaravati

Mass Communication has emerged as a major area of interest and has immensely contributed to the development & empowerment of society. As an academic discipline, it has rapidly acquired importance and become a major attraction for students. The information technology revolution has significantly contributed to the expansion of mass media. It has also posed major challenges for students, teachers and practitioners of mass media. The rapidly evolving technology scenario is changing the very complexion of the discipline in a manner unknown to any other area of academic activity. It is a challenge which we accept as an essential part of life at IIMC. IIMC considers communication as an imperative for development and is committed to serving society by providing world class teaching, training and research, thus preparing students to take on the challenges of a highly competitive world. IIMC training programmes have been tailored to meet the needs of developing countries and this is what makes IIMC different from other centres of mass communication training in this country and elsewhere. This also gives a different identity and character to  alumni.