Strategic management is the management of an organization’s resources to achieve its goals and objectives. Strategic management involves setting objectives, analyzing the competitive environment, analyzing the internal organization, evaluating strategies and ensuring that management rolls out the strategies across the organization. At its heart, strategic management involves identifying how the organization stacks up compared to its competitors and recognizing opportunities and threats facing an organization, whether they come from within the organization or from competitors.
Strategic management can also be defined as a bundle of decisions and acts which a manager undertakes and which decides the result of the firm’s performance. The manager must have a thorough knowledge and analysis of the general and competitive organizational environment so as to take right decisions. They should conduct a SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats), i.e., they should make best possible utilization of strengths, minimize the organizational weaknesses, make use of arising opportunities from the business environment and shouldn’t ignore the threats.
UG (3 Years)
To take admission into a bachelor’s degree, the candidate must have passed Intermediate 10+2 examination.
PG (2 Years)
The eligibility criteria for pursuing a master’s degree is to qualify bachelor's degree with minimum 50% of marks. Students must have qualified an entrance exam such as MAT/CAT/XAT or ATMA to get admitted into this courses.
There are lots of job opportunities in this field. Presently, talented professionals from this field are increasing day by day. There are three main career opportunities in this field are planners, consultants and managers. The consultant jobs are highly sought after and are very competitive among fresh graduates. Skilled professionals in this career can also opt for teaching jobs in universities and colleges. Postgraduate students from reputed management schools can earn handsome salary.
TOP INSTITUTIONS FOR STRATEGIC MANAGEMENT