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Retail Management

Retail management is the process of promoting greater sales and customer satisfaction by gaining a better understanding of the consumers of goods and services produced by a company.

Retail management deals with three domains - brick and mortar retailing, online retailing and omni-channel retailing as a career path for management students. Retail Management deals with a number of sub-fields covering store management, commodities, sales markets, market segments, diversification of businesses, advertising and campaigning, marketing research and even e-business. But as the main focus of mainstream organised retailing remains towards brick and mortar stores, the subjects of study usually rotate around store management, visual merchandising, customer relations and sales. Retailing, though as old as business, trade and commerce has now taken new forms and shapes. This is because of new management techniques, marketing techniques and also due to ever changing and dynamic consumer psychology.  The people who are specialists in retail management are generally known as Retail Managers. A Retail Manager is concerned with problem solving, monitoring Retail orders, merchandising, human resources and stocks, analyzing the supply etc.

 

SPECIALIZATIONS

  • Competitive Analysis and Planning
  • Store Operations
  • Pricing Management
  • Merchandising etc.

 

Courses

  • Certificate Course in Retail Bank Operations
  • Certificate in Retail Management
  • Certificate Course in Retail
  • Diploma in Retail Management
  • Bachelor of Arts in Materials Management
  • MBA in Retail Management
  • Master of Retailing & Logistics Management
  • Master in Retail Management
  • Post Graduate Diploma in Retail Management

 

FUTURE PROSPECTS

Retail management has become one of the fastest growing career in the industry with the tremendous growth in the economy. Retail Market of India is the most attractive and emerging market in the world. Currently, this field is demanding more number of trained professionals in this filed. It strives to create a new generation of smart retail professional of international caliber and aims to equip them with the best practices being followed across the globe. Retail managers are also required in large number in the field of education and healthcare industries. Retailing business has been setup by many multinational companies, few of them are Reliance Group, Tata Groups, ITC Retail, Big Bazaar & Pantaloons, etc. The business generated by these has created huge employment opportunities for trained Retail Management professionals.

 

JOB PROFILE

  • Visual Merchandisers
  • Department Managers
  • Supply Chain Distributors
  • Management Trainees
  • Assistant Store Managers
  • Merchandising Assistant
  • Sales Executive
  • Marketing Executive
  • Buyer Trainee

 

TOP COLLEGES FOR RETAIL MANAGEMENT

  • Birla Institute of Management Technology, Greater Noida
  • K . J.Somaiya Institute of Management Studies and Research, Mumbai
  • MICA, Ahmedabad, Gujarat
  • College of Management & Economics Studies, University of Petroleum and Energy Studies, Dehradun
  • Institute of Public Enterprise
  • International Institute of Management Studies (IIMS)