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Product Management

Product management is an organizational function that guides every step of a product’s lifecycle: from development, to positioning and pricing, by focusing on the product and its customers first and foremost. To build the best possible product, product managers advocate for customers within the organization and make sure the voice of the market is heard and heeded.

A product manager drives the strategy for a product or group of products. Product managers are often responsible for educating the executive staff on the need for the product in the market. Product management differs based on the company and type of products. However one thing is consistent, the product manager represents the customers' needs. The product manager is responsible for bringing together the technology, business, and users. The technology includes the actual product itself. The business represents those that have the ability to bring the product to market, and the user is the customer that has a desire for this product. Other than the chief executive officer (CEO), the product manager is the only other person in the company who has a focus on bringing all the aspects of a product together.

Role of a product manager-

  • define market and customer
  • define problem and value proposition
  • define requirements
  • research competitors and products
  • sales and marketing launch
  • stakeholder communications
  • report and analyze results

 

ELIGIBILITY

 UG (3 Years)

To take admission into a bachelor’s degree, the candidate must have passed Intermediate 10+2 examination.

PG (2 Years) /MBA

An MBA is 2 years full-time or part-time or through distance education programme. It is offered by the various institutions in and out of the country.

  • In India, to enroll in this course one must hold the bachelor’s degree minimum of 3 years duration in any of the disciplines & and must have scored at least 50% marks in the qualifying examination.
  • One can join this course after completing UG degree in B.Tech/B.Arch, medical, arts, humanities, commerce and science.
  • For this course of study, one have to clear entrance exams like CAT/MAT/XAT or any other exams conducted by the concerned institution+ GD (Group Discussion) + PI (Personal Interview).
  • There is no age limit to apply for this course.

 

Courses

  • Certificate Program in Export Management
  • Diploma in International Trade
  • Diploma in International Marketing
  • Masters in International Business
  • Master of Business Administration in International Business
  • Post Graduate Diploma in International Business
  • Post Graduate Diploma in Export Management & International Business
  • Post Graduate Diploma in Import & Export Management
  •  

 Courses

  • Advance Diploma In Product Management
  • Post Graduate Diploma in Production Management
  • Post Graduate Diploma in Production and Operations Management
  • Post Graduate Diploma in Production And Material Management

 

FUTURE PROSPECTS

The profile of a product manager has a lot of promising combinations. As a product manager one can work in an industry which focuses on brand management and development. On other hand one might find himself in a business setting where he/she cultivates a smaller group of customers very well. A graduate can be involved in product management of any kind of "manufactured goods". Product managers can search for jobs in various fields such as Food and Restaurants, High Tech and Consumer Electronics. Product managers typically earn lucrative salaries depending on factors such as qualification, job profile and experience.

 

JOB PROFILES

  • Associate Product Manager
  • Product Manager
  • Senior Product Manager
  • Director of Product
  • VP of Product
  • Chief Product Officer and Beyond

 

TOP COLLEGES FOR PRODUCT MANAGEMENT

  • Institute of Product Leadership, Bangalore
  • IIM Kolkata.
  • IIM Indore.
  • ISB Hyderabad.
  • SJMSOM IIT Bombay.
  • NITIE, Mumbai.
  • NMIMS Mumbai.
  • SCMHRD, Pune.
  • Amity University.