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Course Details

Event and Media Management

Events and occasions are an integral part of human life. We simply cannot bypass them as they touch almost all aspects of our social existence. Birthday celebrations, social gatherings, engagements and weddings are events we celebrate at the personal level. Event management is a multifaceted activity. Major constituents of this profile include creativity, meticulous planning, relationship management, advertising and marketing and much more, all rolled into one seamlessly choreographed process.

Securing comprehensive media coverage of an event is an important component of event planning. A plan for media engagement around the event should form a significant and integrated part of the event’s marketing and communications plan. Gaining exposure for an event through the media (newspaper, magazine, television, radio or online) is the most effective way to communicate with the public about an event. The public generally gets most of its information about events from the media, so securing positive and informed media coverage can be a very influential tool in shaping public perception. Event organizers should establish strong collaborative relationships with all the different areas of the media, with clear lines of communication and workable plans for supplying timely, appropriate and interesting material concerning the event.

A person who has completed a certified course in Event Management and its related fields has wide opportunities in the following fields.

  • Visualizing concepts
  • Planning
  • Budgeting
  • Marketing
  • Organizing
  • Coordinating
  • Executing
  • Fashion shows
  • Musical concerts
  • Corporate seminars
  • Exhibitions
  • Wedding celebrations
  • Theme parties
  • Product launching



 UG (3 Years)

To take admission into a bachelor’s degree, the candidate must have passed Intermediate 10+2 examination from any recognized institution.

PG (2 Years)

To take admission into a master’s degree the candidate must have a bachelor's degree from any recognized university.



Event management has now been considered as an exciting career option. Event management has emerged as one of the very lucrative and most sought after career opportunity. The number of individuals / companies hosting and organizing events has been growing at a rapid pace. It ranges from the small time private events to the large-scale international events. A huge team of professionals is required in visualizing concepts, planning, budgeting, organizing and executing events. However the supply of well-qualified professional event managers is not sufficient to cater to the rising demand, thereby offering great employment and earning opportunities. 



  • Event Management Company
  • Event Management Consultancy
  • Hotel, travel and hospitality Industries
  • Advertising Agencies
  • Public Relations Firms
  • Corporations
  • News Media
  • Non-profit organization
  • Integrated marketing communications companies



  • National Institute of Event Management
  • Amity School of Communication
  • Apeejay Institute of Mass Communication
  • National Institute of Fashion and Events
  • Institute of Mass Communication Film & Television Studies