Mass communication is a process in which a person, group of people, or an organization sends a message through a channel of communication to a large group of anonymous and heterogeneous people and organizations. You can think of a large group of anonymous and heterogeneous people as either the general public or a segment of the general public. Channels of communication include broadcast television, radio, social media, and print. The sender of the message is usually a professional communicator that often represents an organization. Mass communication is an expensive process. Unlike interpersonal communication, feedback for mass communication is usually slow and indirect.
Journalism is the activity of gathering, assessing, creating, and presenting news and information. It is also the product of these activities. Journalism can be distinguished from other activities and products by certain identifiable characteristics and practices. These elements not only separate journalism from other forms of communication, they are what make it indispensable to democratic societies. History reveals that the more democratic a society, the more news and information it tends to have.
The selection process conducted by various colleges includes interviews, group discussion, and written tests to determine one’s eligibility for a particular media or mass communication course at a university. If you are keen to pursue a mass communication course in the undergraduate level, then a STD XII pass certificate (having an aggregate of 40%) from central board of secondary examination (CBSE) or a recognized board/examination or equivalent is a must. A student from any stream (science, commerce or arts) is eligible to apply for mass communication courses in India. So irrespective of which stream you choose to take in STD XII/II PUC, you could always switch on to a mass communication course.
WHAT DOES JOURNALISM AND MASS COMMUNICATION SPECIALIZATION TEACH?
The print, broadcast, and digital media are experiencing a rapid expansion. Mass media, new media and internet communication offer promising and remunerative work opportunities. A bachelor's degree in mass communication or a related field can help individuals launch their careers in the media industry. Those who continue on to advanced degrees may be considering higher-level positions in communication or teaching opportunities. Below are a few examples of careers students can pursue with a degree in mass communication.
TOP INSTITUTIONS FOR JOURNALISM AND MASS COMMUNICATION