Advertising is a particular form of communication - it is described as a combination of art, science, business and show business, all rolled into one. The sector employs some of the brightest and most creative artists, producers, writers, economists, researchers and business people available.
Public Relations, or PR as it is commonly known, is the discipline that looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. PR is a planned and sustained effort to establish and maintain goodwill between an organisation and the audiences that are important to it. These audiences – also called publics – include existing and potential customers, employees, investors, the media, government, suppliers and opinion-formers.
The Advertising & Public Relations industry focuses on the relationship between a product/service and the public. It involves influencing the public’s perception of a product through the use of media, advertisements, and campaigns. Examples of jobs include Media Directors, Copy Writers, Product Promoters, and Graphic Designers. This industry is a sub-sector of the Professional & Business Services industry.
To study Advertising & Public Relations one must complete his/her bachelor’s degree with minimum score of 50% of total marks. For pursuing MBA in Advertising & Public Relations one must qualify the entrance exams like CAT/MAT/ZAT etc.
Advertising is a burgeoning career path for anyone who has chosen it, so growth and climbing through the ranks is quite an obvious future. A career in advertising means working in an ad agency, where one would realise that there are two broad divisions: executive and creative. The creative side would have the copywriters, scriptwriters, photographers and visual editor while the executive side would comprise of people working in the client servicing and media and market research departments. So, one must know what aspect of the job he/she would like to do and would be most comfortable working in. Qualified professionals with an adequate amount of experience can make a career in advertising as a freelancer too.
TOP INSTITUTIONS OFFERING ADVERTISING & PUBLIC RELATION COURSES