Follow Us

Follow Us On

Course Details

Advertising and PR

Advertising is a particular form of communication - it is described as a combination of art, science, business and show business, all rolled into one. The sector employs some of the brightest and most creative artists, producers, writers, economists, researchers and business people available.

Public Relations, or PR as it is commonly known, is the discipline that looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. PR is a planned and sustained effort to establish and maintain goodwill between an organisation and the audiences that are important to it. These audiences – also called publics – include existing and potential customers, employees, investors, the media, government, suppliers and opinion-formers.

The Advertising & Public Relations industry focuses on the relationship between a product/service and the public. It involves influencing the public’s perception of a product through the use of media, advertisements, and campaigns. Examples of jobs include Media Directors, Copy Writers, Product Promoters, and Graphic Designers. This industry is a sub-sector of the Professional & Business Services industry.



To study Advertising & Public Relations one must complete his/her bachelor’s degree with minimum score of 50% of total marks. For pursuing MBA in Advertising & Public Relations one must qualify the entrance exams like CAT/MAT/ZAT etc.



  • Post-graduate diploma programmes in Advertising and Public Relations
  • Post-graduate diploma programmes in Journalism
  • Post-graduate diploma programmes in Radio and TV Journalism
  • Diploma Course in Development Journalism
  • Diploma in Public Relations and Marketing
  • Diploma in Print Journalism
  • Advance Diploma in Television Production & Journalism
  • Diploma in Digital Video and Broadcast Animation



Advertising is a burgeoning career path for anyone who has chosen it, so growth and climbing through the ranks is quite an obvious future. A career in advertising means working in an ad agency, where one would realise that there are two broad divisions: executive and creative. The creative side would have the copywriters, scriptwriters, photographers and visual editor while the executive side would comprise of people working in the client servicing and media and market research departments. So, one must know what aspect of the job he/she would like to do and would be most comfortable working in. Qualified professionals with an adequate amount of experience can make a career in advertising as a freelancer too.



  • Advertising Manager
  • Promotions Manager 
  • Marketing Manager 
  • Copywriters 
  • Art Director 
  • Public Relations Specialist 
  • PR Officer 
  • Press officer 
  • Public relations account executive 
  • Public affairs consultant 
  • Social Media Planner
  • Social Media Coordinator
  • Social Media Specialist
  • Social Media Analyst
  • Social Media Community Manager
  • Social Media Manager



  • Indian Institute of Mass Communication-- Admission through: IIMC entrance exam
  • YMCA Institute for Media Studies & Information Technology-- Admission through: YMCA Entrance Exam
  • St Xavier's Institute of Communications-- Admission through: XIC Online Entrance Test
  • Mudra Institute of Communication (MICA)
  • Mass Communication Research Centre (MCRC), Jamia Millia Islamia
  • National Institutes of advertising, New Delhi
  • Sardar Patel College of Communication & Management, New Delhi
  • University of Delhi
  • The Advertising Academy