Product Manager;Eligibility;Criteria;Admission Process;Sylabus;Career;Top Entrances;Faqs

An organizational function that guides every step of a product’s lifecycle is called Product management. A product lifecycle begins from its development, then progresses to positioning and pricing. The entire process runs by focusing on its customer's needs and demand. The major responsibility of a product manager is to hear the voice of customers present in the market and presenting the same within the organization to build the best possible product. A product manager drives the strategy for a product or group of products. Product managers are often responsible for educating the executive staff on the need for the product in the market. Product management differs based on the company and type of products. The product manager plays a key role in bringing together the business, technology, and users. The technology includes the actual product itself. The business represents those that have the ability to bring the product to market, and the user is the customer that has a desire for this product. Other than the chief executive officer (CEO), the product manager is the only other person in the company who has a focus on bringing all the aspects of a product together.

Role of a product manager

  • Define market and customer
  • Define problem and value proposition
  • Define requirements
  • Research competitors and products
  • Sales and marketing launch
  • Stakeholder communications
  • Report and analyze results

Job Profiles:

  • Associate Product Manager
  • Product Manager
  • Senior Product Manager
  • Director of Product
  • VP of Product
  • Chief Product Officer and Beyond



UG (3 Years)

  • To take admission into a bachelor’s degree, the candidate must have passed Intermediate 10+2 examination.

PG (2 Years) /MBA

  • An MBA is 2 years full-time or part-time or through distance education programme.
  • In India, to enroll in this course one must hold the bachelor’s degree minimum of 3 years duration in any of the disciplines & and must have scored at least 50% marks in the qualifying examination.
  • One can join this course after completing UG degree in B.Tech/B.Arch, medical, arts, humanities, commerce and science.
  • For this course of study, one have to clear entrance exams like CAT/MAT/XAT or any other exams conducted by the concerned institution+ GD (Group Discussion) + PI (Personal Interview).
  • There is no maximum age limit to join this course.



  • Certificate Program in Export Management
  • Diploma in International Trade
  • Diploma in International Marketing
  • Masters in International Business
  • Master of Business Administration in International Business
  • Post Graduate Diploma in International Business
  • Post Graduate Diploma in Export Management & International Business
  • Post Graduate Diploma in Import & Export Management
  • Advance Diploma in Product Management
  • Post Graduate Diploma in Production Management
  • Post Graduate Diploma in Production and Operations Management
  • Post Graduate Diploma in Production and Material Management




The work of a product manager is very promising. A product manager can work in industries based on brand management and development. One can also set up his/her own business. A Product manager can also work in various other fields. Their salary is very lucrative which increases with time and depends on factors such as qualification, job profile and experience.


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