A CRM of a company is solely responsible for handling the interactions that the firm has with its clients/customers. He uses data analysis about the clients' past relations with the firm and tries to cut short the differences between the two, in the long run driving sales growth. Customer relationship management deals with integration and automation of sales, customer support and marketing. The practical aspect of Customer relation management is comprised of marketing automation, sales force automation and service automation. Customer Relationship Management is the branch of study which teaches those tools and skills which are required to create and enhance the relationships of a company with its individual clients.

 Areas of Specialization

  • Digital Disruption
  • Customer Expectations
  • Customer Experience

Job profiles:

  • CRM Project Engineer/ Manager/ Leader
  • CRM consultant
  • CRM Architects
  • CRM Sales Professional
  • CRM Solutions Developer






  • The eligibility criteria for pursuing a master’s degree is that the candidate must hold a bachelor's degree with minimum 50% score.
  • Aspiring candidates will have to qualify one of these entrance exam such as MAT/CAT/XAT or ATMA to get admitted into this courses.

Top recruiters:

  • IBM
  • Wipro
  • HP
  • Siemens
  • Nucleus
  • Nortel
  • DSQ
  • SAS
  • E-Capital Solutions





In India, career opportunities for  CRM professionals exist mainly in banking, e-commerce sectors, internet services and. Companies operating in utility sectors and in chain operations also appoint CRM professionals. The CRM personnel can work as Customer Relationship Manager, Manager-Client Servicing, Relationship Manager, CRM Specialist, Product Manager etc.


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