The Advertising and Public Relations industry focuses on the relationship between a product/service and the public. You can also consider it as a sub-domain of the marketing domain. Marketing is the wide range of activities involved in making sure that you’re continuing to meet the needs of your customers and getting value in return.
Careers in advertising and public relations are genuinely fast-paced and exciting. The advertising and public relations sector is constantly innovating and changing in response to the changing habits of consumers and to engage with an increasingly technologically savvy audience. The general objective of each different area of the industry is to develop and enhance public interest in a brand, organization, person or product. New companies and new job roles are continually emerging to keep up with growing demand. It’s an exciting career area requiring versatility and a willingness to constantly update your skills to keep abreast of the latest developments.
Advertising and Public Relations Specializations:
- Media relations
- Community relations
- Corporate and social responsibility
- Public affairs
- Crisis management
- Social media
- Employee relations
- Integrated marketing and communications
- Client Servicing: A postgraduate diploma or an MBA in marketing
- Studio: Course in commercial art or fine arts (BFA or MFA)
- Media: Journalism, Mass Communication or an MBA
- Finance: CA, ICWA, MBA (Finance)
- Films: Specialisation in audiovisuals
- Production: A course in printing and pre-press processes
The top colleges which provide courses under Advertising and Public Relations are,
|Course Duration||3 years for Graduate | 2 years for Post Graduate|
|Course Fee||0.58 lacs to 12.36 lacs for UG | 0.1 lacs to 6.78 lacs for PG|
|Avg Salary||2.6 lacs to 12 Lacs|
Courses & Eligibility
|Graduate||3 years||Minimum of 50% marks in 10, +2 in any stream.||IIMC Entrance Exam, Xavier Institute of Communications Entrance Exam|
|Post Graduate||2 years||A bachelor's degree in any stream with a minimum aggregate mark of 45% is required to pursue this course.||Symbiosis National Aptitude Test, Andhra University Common Entrance Test|
Here are the top recruiters for Advertising & Public Relation sector.
- Indian Express
- LT Finance
- Max New York Life
- Tata Steel
- NDTV Network
- Hindustan Times Group of Publication
- Zee TV Network
- Big Entertainment
- TV 18 Groups
- Times of India Group
- India Today Group
- Anand Bazar Patrika
- Zee Entertainment Enterprise
- Guardian Group
Those who are interested in public relation and advertising can go for the bachelor's and master's in this discipline. To go for the degree studies, the candidates have to appear in certain entrance exams as per the respective university or institutions' norms. After clearing the entrance exam, the candidate might have to appear in the group discussion and personal interview process as per the rules of the institutions. The top entrance exams required for the public relation and advertising are listed below.
Syllabus and courses
Module 1: Marketing
Module 2: Consumer Behaviour
Module 3: Advertising
Module 4: Digital Marketing
Module 5: Public Relations
Module 6: Media Management
Module 7: New Media
Module 8: Client & Agency
As per the profession states, the candidates have to be more creative and advance in marketing and communication. Communication is found to be one of the most essential and powerful skills needed for the Job. As per personality, the candidate has to be confident, structured and diplomatic in nature. For the upper scale positions, the candidate must have the ability to manage a group of creative people.
These are the popular entrance exams required to be qualified to apply for the courses under Advertising & Public Relations under various colleges.
- IIMC Entrance Exam
- YMCA Entrance Exam
- Xavier Institute of Communications Entrance Exam
- Mudra Institute of Communication Entrance Exam
- Andhra University Common Entrance Test
- Symbiosis National Aptitude Test
Career and Job Prospects
Average Salary Per Annum
|Advertising Media Planners||Work includes planning, designing and meet the client's needs, creating marketing, and promotion plan for the project.||3 - 4 lakhs|
|PR Executive||Work includes a promotion, management, and maintenance of projects. To upgrade the image of the individual, brand or organization they represent. ||5 - 6 lakhs|
|Content Developers||Work includes writing the detailed description, update websites, copywriting articles and assist in technical work.||2 - 3 lakhs|
|Marketing and Advertising Communication Specialist||Work includes promoting, designing products and services, creating campaigns and events to promote through online and offline mediums.||5 - 6 lakhs|
|Public Relation Specialist||Work in liaison with employers, clients, and the public. Maintaining contacts, conveying information, establishing cooperative relations with different channels of media and government helping in image building.||4 -5 lakhs|
|Media Relation Officer||Work includes maintaining good relations with different media houses, promote the services and ensure the image of the company is maintained. Compose press releases, articles for internal and external use.||2.5 - 4 lakhs|
Q: What are the best colleges for Advertising and Public Relations in India?
A: There are a lot of colleges who provide Advertising and Public Relations for the students. Here are the top colleges whom you can apply to.
- Indian Institute of Mass Communication, New Delhi
- MICA, Ahmedabad
- Xavier Institute of Communications, Mumbai
- University of Mumbai, Mumbai
- Check the Top Universities section for more colleges.
Q: What are the job profiles one can expect in Advertising and Public Relations?
A: The job profiles available for Advertising and Public Relations are, public Relations (PR) Manager, Corporate Communications Manager, Account Executive, Public Relations (PR), Communications Manager.