- Media relations
- Community relations
- Corporate and social responsibility
- Public affairs
- Crisis management
- Social media
- Employee relations
- Integrated marketing and communications
- Client Servicing: A postgraduate diploma or an MBA in marketing
- Studio: Course in commercial art or fine arts (BFA or MFA)
- Media: Journalism, Mass Communication or an MBA
- Finance: CA, ICWA, MBA (Finance)
- Films: Specialisation in audiovisuals
- Production: A course in printing and pre-press processes
Top Colleges:
- Indian Institute of Mass Communication, New Delhi
- MICA, Ahmedabad
- Xavier Institute of Communications, Mumbai
- University of Mumbai, Mumbai
- YMCA Institute for Media Studies & Information Technology, New Delhi
- Bharatiya Vidya Bhavan, New Delhi
Highlights:
Course Duration |
3 years for Graduate | 2 years for Post Graduate |
---|---|
Course Fee |
0.58 lacs to 12.36 lacs for UG | 0.1 lacs to 6.78 lacs for PG |
Avg Salary |
2.6 lacs to 12 Lacs |
Courses & Eligibility
Course |
Duration |
Eligibility |
Entrance |
---|---|---|---|
Graduate | 3 years | Minimum of 50% marks in 10, +2 in any stream. | IIMC Entrance Exam, Xavier Institute of Communications Entrance Exam |
Post Graduate | 2 years | A bachelor's degree in any stream with a minimum aggregate mark of 45% is required to pursue this course. | Symbiosis National Aptitude Test, Andhra University Common Entrance Test |
Top Recruiters
Here are the top recruiters for Advertising & Public Relation sector:
- Indian Express
- LT Finance
- Max New York Life
- Tata Steel
- BBC
- ABC
- AIR
- NDTV Network
- Hindustan Times Group of Publication
- Zee TV Network
- Viacom
- Big Entertainment
- TV 18 Groups
- Times of India Group
- India Today Group
- Anand Bazar Patrika
- Zee Entertainment Enterprise
- CNBC
- Guardian Group
Admission Process:
Syllabus and courses
Skills Required
Top Entrances
- IIMC Entrance Exam
- YMCA Entrance Exam
- Xavier Institute of Communications Entrance Exam
- Mudra Institute of Communication Entrance Exam
- Andhra University Common Entrance Test
- Symbiosis National Aptitude Test
Career and Job Prospects
Job Profile |
Job Description |
Average Salary Per Annum |
---|---|---|
Advertising Media Planners | Work includes planning, designing and meet the client's needs, creating marketing, and promotion plan for the project. | 3 - 4 lakhs |
PR Executive | Work includes a promotion, management, and maintenance of projects. To upgrade the image of the individual, brand or organization they represent. | 5 - 6 lakhs |
Content Developers | Work includes writing the detailed description, update websites, copywriting articles and assist in technical work. | 2 - 3 lakhs |
Marketing and Advertising Communication Specialist | Work includes promoting, designing products and services, creating campaigns and events to promote through online and offline mediums. | 5 - 6 lakhs |
Public Relation Specialist | Work in liaison with employers, clients, and the public. Maintaining contacts, conveying information, establishing cooperative relations with different channels of media and government helping in image building. | 4 -5 lakhs |
Media Relation Officer | Work includes maintaining good relations with different media houses, promote the services and ensure the image of the company is maintained. Compose press releases, articles for internal and external use. | 2.5 - 4 lakhs |
FAQs
Q: What are the best colleges for Advertising and Public Relations in India?
A: There are a lot of colleges that provide Advertising and Public Relations for the students. Here are the top colleges that you can apply to.
- Indian Institute of Mass Communication, New Delhi
- MICA, Ahmedabad
- Xavier Institute of Communications, Mumbai
- University of Mumbai, Mumbai
- Check the Top Universities section for more colleges.
Q: What are the job profiles one can expect in Advertising and Public Relations?
A: The job profiles available for Advertising and Public Relations are, public relations (PR) Manager, Corporate Communications Manager, Account Executive, Public Relations (PR), Communications Manager.