Advertising or Marketing Communications means anything which is published or broadcast using any medium or any activity which is undertaken by, or on behalf of an advertiser or marketer who has a reasonable degree of control, and that draws the attention of the public but it does not include labels or packaging for products
You can get various options to complete your course and these includes:
- Post-graduate diploma programmes in Advertising and Public Relations
- Post-graduate diploma programmes in Radio and TV Journalism
- Post-graduate diploma programmes in Journalism (Hindi)
- Post-graduate diploma programmes in Journalism (Odia)
- Courses for Indian Information Service
- Diploma Course in Development Journalism
- Diploma Course in Urdu Journalism
- Post-graduate diploma programmes in Journalism (English)
- Certificate Programme in Digital Marketing
- Fellow Programme in Management - Communications (FPM-C)
- Post Graduate Diploma in Management (Communications) - PGDM (C)
- These course varies accordingly to different institutions.
|Bachelor's Course||3 years||complete 12th with minimum marks||Institutions conducting their own entrance exams|
|Master Course||2 years||Bachelors degree in any discipline with a minimum of 50% marks||Institutions conducting their own entrance exams|
|Diploma||1 year||Bachelor's degree with a minimum of 45% marks||Institutions conducting their own entrance exams|
There are many companies for advertising and media planning that most students dream of working with. Some of them include:
- Hindustan Thomson Associates (HTA)
- McCann Erickson
- Leo Burnett
- R K Swamy - BBDO
- Rediffusion Dy and R
- Lintas India Ltd
- Ogilvy & Mather Ltd., and Mudra Communications Ltd.
The exam is conducted in the above-mentioned colleges and hence the admission into these universities or colleges is done through various entrances.
- Indian Institute of Mass Communication (IIMC) New Delhi- IIMC Entrance Exam
- Mudra Institute of Communications, MICA, Ahmedabad, Gujarat- MICA Admission Test
- Xavier Institute of Communications, Mumbai - XIC Online Entrance Test
The syllabus and courses obviously vary from college to college and the following are some basic syllabus included in the course.
- Introduction to Communication
- Introduction to Advertising
- Principles of Public Relations
- Creating Advertisements
- Advertising & PR
- Media Planning
- Communication Theory and Research Marketing
- Advertising: Principles, Concepts, and Management
- Digital Public Relations and Corporate Communication
- Oral and Visual Communication
- Production techniques and Methods
- Advertising, PR and Marketing Research
- Creativity and Campaign Planning
Also, there is a system of Funding/Scholarship. In most cases, scholarships are awarded to applicants on the basis of excellent academic performances.
If you are passionate enough for this field, creative, optimistic, and have the ability to multi-task then advertising is the best career option for you. This helps in effective decision making.
- Effective communication
- Presentation and management
- Team and leadership skills
- Stress and pressure management
Career and Job Prospects
To get into a specific department of an advertisement agency, you could choose from the following courses:
- Client Servicing: A postgraduate diploma or an MBA in marketing
- Studio: Course in commercial art or fine arts (BFA or MFA)
- Media: Journalism, Mass Communication or an MBA
- Finance: CA, ICWA, MBA (Finance)
- Films: Specialisation in audiovisuals
- Production: A course in printing and pre-press processes.
Advertising manager, sales manager, public relations director, creative director, copywriter, and marketing communications manager are some of the major job opportunities in this field.
Q: Can we trust this as a right career?
A: Various domestic and multinational companies in India certainly need highly qualified and experienced manpower for advertising. However, individual creativity and capability for innovation will help you to get a good amount of success.
Q: How much is it going to cost for this course?
A: MICA (Mudra Institute of Communication, Ahmedabad) could cost you up to Rs.1 lakh per year. But if you select government and some other private institutions, the fee is much lower.