Syllabus:
The syllabus and courses obviously vary from college to college and the following are some basic syllabus included in the course:
- Introduction to Communication
- Introduction to Advertising
- Principles of Public Relations
- Creating Advertisements
- Advertising & PR
- Media Planning
- Communication Theory and Research Marketing
- Advertising: Principles, Concepts, and Management
- Digital Public Relations and Corporate Communication
- Oral and Visual Communication
- Production techniques and Methods
- Advertising, PR and Marketing Research
- Creativity and Campaign Planning
Also, there is a system of Funding/Scholarship. In most cases, scholarships are awarded to applicants on the basis of excellent academic performances.
